We are the premier Official Tour Operator for the Tour de France and a world-class reference for cycling tours, renowned throughout the cycling industry for providing best-in-class cycling experiences dedicated to avid cyclists. After two decades of steady growth, the company is now elevating its standards to the next level.
THE ROLE :
We are seeking a Chief Marketing & Sales Officer to oversee and manage all aspects of our marketing and sales strategies.
What you will be doing :
Marketing and Sales Strategies :
* Develop and execute comprehensive marketing and sales strategies aligned with company goals to enhance brand awareness, customer acquisition, retention, and revenue growth.
* Plan, implement, and evaluate sales and marketing campaigns and initiatives.
* Regularly assess the value proposition of our products.
* Develop marketing strategies for new products or markets that align with the company's vision and standards.
Market Research and Analysis :
* Conduct market research to identify customer needs, opportunities, trends, and challenges.
* Provide market forecasts and reports by analyzing and interpreting market data.
Digital Marketing :
* Define digital marketing strategies, action plans, and KPIs to monitor performance: website management, email marketing, lead generation, social media management.
* Oversee creative and impactful marketing campaigns across channels, ensuring brand consistency and maximizing ROI.
* Develop lead generation and nurturing processes to convert leads into sales.
* Evaluate channel performance and optimize strategies.
* Manage vendors and third-party partners to achieve objectives.
Data Management and Performance Analysis :
* Monitor the performance of marketing and sales activities.
* Establish and track KPIs.
* Drive data analysis and monitor ROI.
Forecasting and Pipeline Management :
* Develop sales forecasting and pipeline management processes.
* Track opportunities, identify bottlenecks, and improve sales velocity.
* Analyze sales data to identify trends and opportunities.
* Build and maintain relationships with channel partners to maximize value.
Customer Relationship Management :
* Develop and implement CRM strategies to manage customer interactions, data, and retention.
* Utilize CRM data for insights and decision-making.
What we are looking for :
* Degree in marketing or related field.
* 5-10 years of experience in a similar role.
* Proven experience in digital marketing, including SEO/SEM, email, social media, advertising campaigns, and CRM management.
* Extensive experience in the US market.
* Fluent in English and Spanish.
* Passion for cycling.
* Commitment to excellence, quality, and continuous improvement.
* Culture of innovation, collaboration, and valuing our people.
* A challenging yet fun and friendly environment.
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