Join to apply for the Associate Director, UA role at Socialpoint
We are Socialpoint, a world‑renowned mobile game studio part of the Zynga & Take‑Two Interactive family. We create hits like Dragon City, Two Dots, Top Troops and Monster Legends, loved by hundreds of millions of players worldwide. We craft the best social games and bring joy from Barcelona to the world. At Socialpoint, work and play intertwine seamlessly, and we celebrate diversity. Join us for a future where making games is as thrilling as playing them.
What You’ll Do
* Strategic Leadership
Own the end‑to‑end UA strategy and performance for the portfolio, ensuring profitability targets are met. Manage yearly growth planning, scaling strategies and risk mitigation across markets and channels. Drive strategic experimentation and support innovation in targeting, channels and inventory diversification.
* Performance Optimization
Lead measurement frameworks (SKAN, MMM, incrementality studies, pLTV) to improve decision quality. Strengthen full‑funnel performance with product‑aligned campaigns (FTUE/RTUE, monetization events). Build rigorous test roadmaps in creative, audiences and campaign structure to drive ROAS and LTV uplift.
* Team & Collaboration
Mentor UA managers and analysts; help build structured career growth and execution excellence. Partner closely with Creative teams to fuel testing velocity and creative breakthroughs. Collaborate with ASO and Product teams to ensure cohesive funnel optimization and visibility improvements.
* Operational Excellence
Establish clear accountability for results with transparent reporting and actionable insights. Improve execution speed through better process, prioritization and cross‑team alignment.
What You Bring
* 8–10+ years of performance marketing experience in mobile free‑to‑play, ideally in gaming.
* Proven track record of scaling multi‑million €/$ UA budgets profitably.
* Strong fluency in SKAN, mobile attribution, LTV modeling and ROAS optimization.
* Experience leading and developing high‑performing teams.
* Strong analytical thinking and decision‑making using data and experimentation.
* Ability to influence stakeholders and drive alignment across multiple functions.
* Bonus: familiarity with Match‑3/puzzle models and hybrid‑casual or builder games.
Benefits
* Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week.
* A generous 25 days of annual leave, plus public holidays.
* Private medical insurance for you and your family.
* Disability and life insurance.
* Choose from the latest iOS or Android device when you join (phone or tablet).
* Free language lessons in English, Spanish and Catalan.
* Spotify Premium.
* Legendary social events and parties.
* Take‑Two Interactive employee stock purchase plan (eligibility criteria applies).
* Professional development budget for skills training.
Onsite Perks
* State‑of‑the‑art gym facilities.
* Free breakfast, lunch and specialty coffee.
* Onsite physiotherapist and hairdresser (no wallet needed).
We are proud to be an equal‑opportunity employer. For more information about our commitments to diversity and inclusion, please contact us at recruitment@socialpoint.es.
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