POur client is a technology-driven company that develops advanced solutions for surface treatment, application systems, and industrial components, primarily serving the automotive and manufacturing sectors. The company operates exclusively through a network of specialized distributors and is undergoing a strategic evolution to move beyond price competition, strengthening its value proposition through technical expertise, service integration, and customer experience.brbMission /bbrThe Sales Director will lead the company’s commercial growth strategy by strengthening its distributor network and introducing a value-based commercial model. This includes identifying new market opportunities, supporting partners in building technical-commercial capabilities, and aligning internal functions to reinforce a consistent, high-impact go-to-market strategy.brThis is a hybrid strategic and operational role: the position requires both high-level planning and direct involvement in the field, working closely with distributors, marketing, product, and service teams to activate growth and reinforce the company’s positioning as a value-driven partner.brbResponsibilities /bbrbChannel Development Strategic Growth /b /pulliIdentify new market opportunities and strategic applications for the company’s product and service offering. /liliExpand and strengthen the distributor network in priority markets or segments. /liliBuild joint business development plans with key partners, aligned with long-term commercial objectives. /li /ulpOur client is a technology-driven company that develops advanced solutions for surface treatment, application systems, and industrial components, primarily serving the automotive and manufacturing sectors. The company operates exclusively through a network of specialized distributors and is undergoing a strategic evolution to move beyond price competition, strengthening its value proposition through technical expertise, service integration, and customer experience.brbMission /bbrThe Sales Director will lead the company’s commercial growth strategy by strengthening its distributor network and introducing a value-based commercial model. This includes identifying new market opportunities, supporting partners in building technical-commercial capabilities, and aligning internal functions to reinforce a consistent, high-impact go-to-market strategy.brThis is a hybrid strategic and operational role: the position requires both high-level planning and direct involvement in the field, working closely with distributors, marketing, product, and service teams to activate growth and reinforce the company’s positioning as a value-driven partner.brbResponsibilities /bbrbChannel Development Strategic Growth /b /pulliIdentify new market opportunities and strategic applications for the company’s product and service offering. /liliExpand and strengthen the distributor network in priority markets or segments. /liliBuild joint business development plans with key partners, aligned with long-term commercial objectives. /li /ulbValue-Based Commercial Execution /bulliSupport distributors in transitioning from price-based selling to a value-driven approach focused on performance, reliability, and service. /liliLead or co-lead strategic end-client engagements in collaboration with distribution partners. /liliContribute to the design of bundled offerings that integrate products, services, and technical support. /li /ulbSales Enablement Partner Support /bulliProvide tools, content, and structured methodologies to improve the commercial effectiveness of the distributor network. /liliTrain and coach partners on product value articulation, objection handling, and solution selling. /liliMonitor performance and support partners in achieving shared business goals. /li /ulbMarketing CX Alignment /bulliWork closely with marketing to align messaging, campaigns, and go-to-market tools with the distributor channel’s needs. /liliEnsure the overall customer journey—managed via distributors—reflects the company’s positioning and service promise. /liliGather market feedback to refine targeting strategies and enhance customer relevance. /li /ulbCross-Functional Leadership /bulliCollaborate with product, service, and operations teams to align commercial initiatives with technical and operational capabilities. /liliContribute to sales forecasting, budget planning, and strategic reviews. /liliPromote cross-departmental integration around commercial priorities and market needs. /li /ulbrbRequired Qualifications /bulliMinimum 8 years of experience in business development, strategic sales, or commercial leadership roles in industrial or B2B technical environments. /liliProven experience managing or developing distributor channels and indirect sales models. /liliStrong ability to lead commercial transformation based on value creation and service differentiation. /liliExcellent negotiation, coaching, and partnership development skills. /liliComfortable working cross-functionally and influencing internal and external stakeholders. /liliFluent in English. /li /ulbrbPreferred Experience /bulliBackground in technical sales through distributors, integrators, or VARs. /liliExperience designing channel enablement strategies and value-selling content. /liliFamiliarity with CRM tools and collaborative sales/marketing platforms. /li /ulullistrongLocation: /strongGranollers, Cataluña, Spain /lilistrongJob Type: /strong On Site /lilistrongSector: /strongMotor Vehicle Parts Manufacturing /lilistrongDiscipline: /strongBusiness Development /lilistrongAdvert Date: /strong22/08/2025 /liliApply Back /li /ul #J-18808-Ljbffr