About InnovatricsInnovatrics is a global provider of biometric identity management solutions, delivering fingerprint, face, iris, and multimodal biometric technologies to government and enterprise customers worldwide. The company operates independently with a strong R&D foundation and a reputation for high NIST‐ranked performance and scalable identity platforms.
Job DetailsLevel: Senior R5
Location: Flexible
Region: Europe + French Speaking Africa
Type: Full‐time, B2B
Department: Sales
Reporting To: EMEA Sales Director
Your RoleAs Senior Government Sales Manager – EMEA, you will drive and expand Innovatrics' government business across Europe and French‐speaking markets in Africa. You will develop new national opportunities while growing selected existing accounts, engaging Ministries of Interior, National Police, Border Authorities, and Civil Identity Agencies in highly regulated and politically sensitive environments. You will operate at the intersection of sovereignty, technology performance, and long‐term institutional partnerships.
In a nutshell, you will:
Drive new government business across designated territories within EMEA
Position Innovatrics ahead of tenders by establishing trusted relationships with partners and other potential stakeholders
Build senior‐level relationships and strategies with key integrators
Expand existing accounts through modernization and upgrade programs
Lead disciplined opportunity qualification and bid orchestration across the region
Why this job is excitingThis role places you at the center of national‐scale identity and security programs across EMEA. You will engage directly with senior institutional stakeholders, influence long‐term modernization strategies, and secure anchor government programs that shape public infrastructure for years to come. Success in this role means establishing Innovatrics as a trusted biometric partner in strategically important markets across Europe and parts of Africa.
Key milestonesWithin one month
Complete onboarding on Innovatrics' government portfolio (ABIS, AFIS, eCivil ID, Border Control)
Start building relationships with internal teams—Sales, Solutions, Engineering and Professional Services
Learn our key customer use cases and industry challenges
Learn our CRM (Zoho), automation tools, and account segmentation model
Shadow sales calls and client meetings to understand our approach and customer profiles
Review and take over assigned existing regional accounts and active opportunities
Within three months
Map priority markets (Europe and Francophone Africa)
Identify key ministries, agencies, and system integrators in target countries
Strengthen executive relationships within existing accounts
Provide reliable regional pipeline visibility
Establish executive‐level contact in at least three priority countries
Identify 2–3 structured upcoming tenders or modernization programs
Within six months
Position Innovatrics in at least one formal government procurement or framework process
Advance at least one new‐country opportunity to formal procurement or framework stage
Formalize at least one integration or strategic partnership in the region
Identify expansion roadmap for at least one existing government customer
Deliver disciplined forecast updates with multi‐quarter visibility
Within one year
Secure at least one strategic government program or significant account expansion
Establish Innovatrics as a credible biometric partner in at least two markets
Build a sustainable multi‐year pipeline across priority countries
Strengthen long‐term institutional relationships with key ministries and agencies
Lay the groundwork for structured regional scaling
About youYou are an experienced government sales professional with a strong track record in EMEA markets, focusing on Europe and Francophone Africa. You understand how public‐sector decision cycles work and how to position complex technology solutions in structured procurement environments. You are comfortable operating in politically sensitive contexts and engaging senior institutional stakeholders. You combine patience and persistence with structured execution. You can both open new countries and nurture long‐term institutional relationships. You are fluent in French and English and understand the cultural and business nuances of West and North Africa. You are resilient, disciplined, and motivated by long‐term strategic impact rather than short‐term transactions. You are a highly self‐sufficient individual capable and willing to take ownership of the entire sales process—from initial lead qualification, through proposal preparation, all the way to agreement conclusion, and subsequent account management.
Qualifications
University degree in Technology, Engineering, or Business
10+ years of B2G sales experience in Europe and/or Africa
Proven experience with government tenders and consortium‐based bids
Background in biometrics, cybersecurity, national IT systems, or mission‐critical infrastructure
Strong understanding of procurement and donor‐funded frameworks
Fluency in English and French (Arabic is a plus)
Executive presence and negotiation maturity
Comfortable working in hybrid/remote setups
Willingness to travel extensively across the region (40–60% of the time)
Interview processHere is the typical interview process for this role:
Assessment Stage
Recruiter screen (30 min)
Hiring manager interview (45 min)
Team interview: practical business case (60 min) focused on market review/analysis, business development approach, government opportunity and partner qualification, and tender positioning strategy
Final stage
Reference checks and offer discussion
We encourage candidates to request additional conversations with anyone they would like to meet.
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