Lifecycle Marketing Specialist - Referral & EngagementJoin to apply for the Lifecycle Marketing Specialist - Referral & Engagement role at EdpuzzleContinue with Google Continue with GoogleLifecycle Marketing Specialist - Referral & EngagementJoin to apply for the Lifecycle Marketing Specialist - Referral & Engagement role at EdpuzzleGet AI-powered advice on this job and more exclusive features.Sign in to access AI-powered advicesContinue with Google Continue with GoogleContinue with Google Continue with GoogleContinue with Google Continue with GoogleContinue with Google Continue with GoogleContinue with Google Continue with GoogleContinue with Google Continue with GoogleHave you always wanted to put your passion for education to use on the job? Would you like to work with an incredible team making an impact on learning around the world? If you answered yes, we can't wait to meet you!And just who are we? Edpuzzle is a leading edtech company with offices in San Francisco and Barcelona and over 10 years of history helping teachers find and create exciting, interactive video lessons. Over 80% of U.S. schools and millions of teachers and students in 150+ countries around the world are already using Edpuzzle to make education more equitable and engaging.Wondering what it’s like to work at Edpuzzle?Picture a place where you can connect with your teammates, whether remotely or in person, whenever you need support. A place where one day you're helping shape one of the biggest edtech platforms in the world, and the next day you're doing a teambuilding activity with your coworkers. A place where everyone has been selected because they're the best at what they do, and where your manager and team trust your decisions fully.It's no surprise that in our latest employee satisfaction survey, Work-Life Balance (92%), Leadership (85%), and Employee Engagement (84%) were highlighted as our top drivers, because we genuinely care about creating an environment where people can thrive, feel supported, and do their best work. A place where you're encouraged to learn and grow – because education is the cornerstone of everything we do.For a breakdown of our hiring process, please refer to our Selection Process Guide. It outlines every step of our candidate journey, so you know exactly what to expect. Check out the job details below to see if Edpuzzle could be the right fit for you!About the roleWe’re seeking a data-driven Lifecycle Marketing Specialist - Referral & Engagement to join our Global Growth Team. You’ll manage the full lifecycle of automated marketing campaigns—from strategy to execution—aligned with company-wide growth goals.Using HubSpot, you'll design and optimize multi-touch nurture campaigns with advanced segmentation, lead scoring, and AI automation. A key focus will be driving user engagement and accelerating referral (word-of-mouth) growth through tailored, localized campaigns.You'll lead testing strategies and support global initiatives including onboarding, retention, churn reduction, and acquisition. By analyzing campaign data, you'll uncover insights to inform ongoing improvements.About the jobDevelop and support testing strategies and localization campaigns, implementing data-driven decisions to optimize campaign performance.Own the full lifecycle of automated marketing campaigns, from conceptualization to implementation, ensuring alignment with company-wide growth initiatives.Build, test, and refine multi-touch nurture campaigns using HubSpot, leveraging segmentation, lead scoring, and AI-driven automation.Oversee the execution and support of testing strategies and localization for core global campaigns, including but not limited to user onboarding, user engagement and retention, churn management, referral loops, and other initiatives designed to improve acquisition, referrals, activation and engagement.Compile data / reports to translate campaign results into actionable insights for further growth.Stay up-to-date with edtech trends to inform campaign strategies.This position requires up to 15% travel. Travel may include overnight stays and occasional international trips.Perform other duties as assigned.About you5+ years of experience in marketing, ideally within a SaaS organization.Strong experience with CRM and marketing automation platforms, such as HubSpot, Marketo, Pardot, Appcues, or similar, including best practices for integration between tools.Proven ability to plan, execute, and optimize multi-channel campaigns, managing the full funnel from acquisition to conversion and engagement..Solid background in referral marketing and in managing customer journeys, with a focus on optimizing each stage of the loop.Data-driven mindset, with the ability to work with large datasets, identify patterns, and deliver actionable insights.Skilled in developing clear campaign strategies aligned with KPIs, including testing and iteration to drive continuous growth.Excellent project management skills, capable of handling multiple initiatives simultaneously in fast-paced, agile environments.Knowledge of QA practices to ensure accuracy and consistency in marketing automation campaigns.Strong communication and stakeholder management skills, with confidence engaging across all levels of the organization.Proficiency in English.Experience at an edtech company.Or another amazing skill you bring to the table that we haven’t thought of yet!What’s it like to work in hybrid set up?Work from the comfort of your own homeUse the Edpuzzle office as much as you likeMeet with your manager and team via video calls on Google Meet, SlackConnect with coworkers via Slack (with channels for work and for fun!)To enjoy our remote work policy, you’ll need high-speed internet accessWhat we offerCompetitive salary at €43,000 - €58,000Free private health insurance policy with AXA.Meal allowance with Cobee :
an annual budget of €2000 to spend on the restaurants and food delivery services you like the mostFree access to Wellhub’s wellness app and discounts on gyms, and well-being activities.Flexible remuneration for childcare, transportation, and health insurance of immediate family members24 paid holidays plus December 24th and 31st.Flexible working hours and reduced working time on Fridays.Remote-first :
Feel free to work 100% remotely or use the Barcelona office whenever you want, for the best of both worlds!Free coffee, snacks, and drinks in the Barcelona office.Team building events during working hours.Incredible opportunity to grow, learn, and build lifetime bonds with other passionate people.Edpuzzle maintains a drug-free workplace and is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Edpuzzle makes hiring decisions based solely on qualifications, merit, and business needs at the time.Please be aware of potential scams involving fake job offers using Edpuzzle’s name. Official communications will always originate from the @edpuzzle.Com domain, not external domains like Gmail. Edpuzzle will never request payments or skip formal interviews during the hiring process, nor request sensitive personal information without a valid reason. To verify any communication, please contactReferences from previous employers will be requested from candidates during the selection process. If you’d like to be considered for this position, please apply below. We look forward to hearing from you!Apply for this jobSeniority levelSeniority level Mid-Senior levelEmployment typeEmployment type Full-timeJob functionJob function MarketingReferrals increase your chances of interviewing at Edpuzzle by 2xGet notified about new Marketing Specialist jobs in Spain .Greater Madrid Metropolitan Area 1 month agoMarketing & Communication specialist – Part TimeMadrid, Community of Madrid, Spain 5 days agoRegional Marketing Manager - EMEA (Field & Brand Marketing)Greater Madrid Metropolitan Area 1 month agoMadrid, Community of Madrid, Spain 4 days agoFreelance Influencer Marketing Specialist (French) (Full Remote) Marketing & Communications Specialist Marketing Manager (Head of events & tradeshows) Marketing Manager, International (Europe, remote) Freelance Influencer Marketing Specialist (French)Madrid, Community of Madrid, Spain 4 weeks agoSevilla La Nueva, Community of Madrid, Spain 5 months agoFull Remote) Communications Specialist - MarketingMadrid, Community of Madrid, Spain 5 months agoMadrid, Community of Madrid, Spain 3 weeks agoMadrid, Community of Madrid, Spain 14 hours agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.J-18808-Ljbffr
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