We are seeking an experienced Retention Manager to take full ownership of Weekendesk's user retention strategy, encompassing CRM, lifecycle management, loyalty programs, user engagement, and repeat rate performance across all markets.This role will be based in our Barcelona office.You'll be the end-to-end owner of CRM across all Weekendesk markets (FR, ES, BE, NL, IT).You will own the full CRM & lifecycle strategy across all markets and build automated journeys in Insider (email, push notifications, onsite personalization, SMS, WhatsApp).
Automation coverage (% of CRM fully automated)
CRM & Lifecycle ExecutionOwn all email marketing : newsletters, transactional emails, and automated journeysDrive segmentation, personalization, and continuous testing (content, timing, formats)
Partner closely with Product, UX/UI, and Tech to align CRM with product experience
Content & InnovationDevelop high-impact CRM content strategies to drive engagement and conversionEnsure CRM actions are reflected on-site via personalized experiences
Data & OptimizationTrack and report CRM performance (OR, CTR, conversion, LTV)Own a strong A/B testing framework within InsiderWork with Data teams to ensure clean, usable customer data
3+ years of experience in CRM, lifecycle, or marketing automation, with strong ownership of email and retention~ Hands-on experience with Insider or a similar enterprise CRM platform~ Experience with omnichannel CRM (email, push, SMS, WhatsApp, onsite personalization)~ Strong testing and optimization mindset (A/B testing, insights-driven decisions)~ Comfortable with data: reading dashboards, defining metrics, spotting patterns~ AI-enthusiast, already using AI tools for copy, insights, testing, or personalization~ Clear, warm writing style aligned with the Weekendesk brand
Meal Vouchers: 5€/day net (Ticket Restaurant) to keep you fueled ;)&##Hybrid Work Model: 3 days at the office, 2 remote, plus 10 home office days per year. Health Insurance: Office Perks: Free coffee and fresh fruit.&##Social Events: From afterworks and themed parties to our big Summer Event, there's always something to look forward to.