Senior Social Media Specialist & Content Lead
Zabón is one of the fastest-growing natural cleaning brands in Spain, trusted by hundreds of thousands of families seeking healthier and more sustainable cleaning solutions. Committed to making cleaning safe and environmentally conscious, Zabón offers100% natural formulas made with pure essential oils. At Zabón, we believe a healthy lifestyle starts at home, and we are proud to lead the way in revolutionizing the cleaning industry.
Most brands hire their organic growth lead once they've already figured themselves out. Once the brand voice is set, the playbook is written, the social channels are humming. What we don't have yet is the organic presence to match it. You'd be one of our first senior hires, the person who builds Zabón's organic presence from the ground up. Helping shape the strategy, the content, and the brand voice.
In three years, you'll be able to point at the brand and say "I helped make that."
We're looking for an Organic Growth Lead to own how Zabón shows up organically, starting with Instagram and expanding into new channels over time.
This is a strategy-led role with a doer's mindset. And when speed matters more than polish, you're picking up an iPhone and shooting it yourself.
It's a role with a lot of moving parts, a lot of variety, and a lot of room to grow as the brand grows. You own the organic content strategy, not just executing it, but shaping it. Built off the marketing calendar and brand vision we define together, you'll turn ideas into content that actually moves people: writing performance-driven hooks, crafting scroll-stopping copy, and briefing creators to get the absolute best out of them.
Posting is yours too: timing, frequency, positioning — you control how the brand shows up.
You'll work side by side with the founder, involved in the decisions that actually shape the brand. Not watching from the sidelines, building it. Every week, you close the loop: reading performance, spotting what's working, and evolving the strategy fast.
It's a chance to take real ownership, see how a brand is built from the ground up, and grow with it as it scales.
3–5 years' experience in social media/b organic, ideally within ecommerce or a DTC brand
~ Around 30% of the role is in-person for shoots, content creation, and team collaboration
~ Fluent in Spanish and English
~ You have a good design eye and good editing skills (video and visual content)
~ You're plugged into how content is evolving (formats, trends, AI tools) and actively use that to move faster and better
~ Understanding of eco-friendly and sustainability-focused branding is a plus
~ You deeply understand Spanish culture, aesthetics, and consumer behaviour. You're senior enough to take ownership. Manage it well
You're joining one of the fastest-growing DTC brands in Spain at the inflection point. When this brand is huge, you'll have helped build it.
Strategy in the morning, briefing creators in the afternoon, shooting content the day after
Room to grow with the brand. You'll be the one writing it
Some people love it, some don't
It's a role that rewards initiative. Hybrid working. 30% in-person in Barcelona for shoots and content days, 70% flexible
~ Work alongside the founder and a small, ambitious team at one of the fastest-growing DTC brands in Spain
~ Performance-based bonus
~25 days' holiday plus Spanish public holidays
~ Brand product allowance. Learning and development budget for books, courses, conferences, creator events