Position Type : Full-Time, On-Site The Opportunity La Cala Resort is searching for a creative and commercially savvy Head of Marketing to lead our brand into its next era of growth and innovation. This is a pivotal leadership role where lifestyle branding meets digital strategy, and where storytelling drives bookings, engagement, and long-term loyalty. As the Head of Marketing, you will shape how the world sees La Cala Resort—an award-winning destination for golf, leisure, wellness, real estate, and authentic Mediterranean experiences. You’ll lead a passionate marketing team, develop high-impact campaigns, and build meaningful connections with our guests, members, and global partners. Key Responsibilities Brand Leadership Champion the La Cala brand across all platforms—fusing elegance, sport, nature, and experience into a cohesive identity. Evolve and implement a dynamic brand strategy that reflects both tradition and forward-thinking innovation. Strengthen the resort’s lifestyle appeal, positioning it as the top destination for golf and resort living in Europe. Own the performance of our website, SEO strategy, and PPC campaigns in collaboration with agency partners. Lead CRM, email, and loyalty marketing initiatives to drive retention and personalized guest journeys. Oversee compelling digital content across platforms, including photography, video, and blog copy. Develop and manage a results-oriented social media strategy. Campaigns & Communication Plan, manage, and execute all resort marketing campaigns—from golf and lifestyle to real estate and events. Partner with the Sales & F&B teams to support targeted initiatives across departments. Collaborate with PR firms to ensure strong media relationships and consistent earned coverage. Drive the creation and distribution of marketing materials and promotional collateral. Sustainability & Innovation Lead La Cala’s Green Marketing Agenda, positioning sustainability as a core brand pillar. Explore and introduce new tools, platforms, and techniques to keep La Cala ahead of industry trends. Leadership & Reporting Inspire and mentor the in-house marketing team, building a culture of creativity, accountability, and growth. Analyze and report on performance metrics to optimize marketing spend and campaign effectiveness. Report to and collaborate closely with the Director of Sales & Marketing to align strategy with resort-wide goals. Qualifications & Experience 5–10 years of senior-level marketing experience, ideally in luxury resorts, lifestyle brands, or private clubs. Proven success with brand strategy, digital marketing, campaign execution, and team leadership. Native or fluent in English and Spanish ; additional languages are an asset. Skilled in SEO, PPC, email marketing, social media, CMS platforms, and Google Analytics. Experience with F&B, leisure, real estate, and events marketing in a resort context is highly desirable. Passion for hospitality, innovation, and storytelling. Think Big : Constantly look for new ways to grow the brand, surprise our audience, and inspire loyalty. Take Ownership : Be proactive, reliable, and ready to lead with confidence. Stay Curious : Monitor trends, study the competition, and bring forward-thinking ideas to the table. Elevate the Experience : Build a marketing journey that mirrors the premium experience we deliver on-site. Why Join La Cala Resort? Work from one of Europe’s most stunning golf and leisure resorts, nestled between the Mediterranean Sea and Sierra de Mijas. Be part of a passionate, international team shaping a lifestyle brand with heart and ambition. Enjoy access to wellness experiences, professional development, and a collaborative leadership environment. J-18808-Ljbffr