Job Title: Marketing Coordinator (IPC)
Department: Marketing
Reports To: IPC Team Leader / Manager
Interfaces With: Marketing Associates, Admin Associates, Hospitality Associates, Customers
Position Summary
To efficiently generate qualified prospects staying at Playa Andaluza/Marbella Beach Resort to come to the Preview Centre for a sales presentation, to book clients on Virtual Sales presentations when requested, and to harvest owner referrals. To assist in the tracking of current marketing programs according to the standards and professionalism adhered to by the MVC Corporation.
Essential Job Functions
Through professional persuasion, generate qualified prospective purchasers to attend Marriott's Playa Andaluza Resort (MPA) or Marriott's Marbella Beach Resort (MMBR) sales presentation. Qualify clients according to the "details of participation" of any given programme. To also be able to diplomatically explain promotion terms and conditions to guests that may qualify for a general information tour (GI). Coordinate appointments and the time of arrivals with the front desk at the Sales Centre. Provide appropriate information to all clients with accuracy, attention to detail and product knowledge. Maintain a positive attitude with everyone you come into contact with at your location. Develop a positive relationship with all staff and adhere to standard protocol as established by the General Manager. Locations must be clean, polished and tidy at all times, and the log book at the location must be filled in whenever necessary. Provide creative suggestions for new programmes or improvements to current marketing programmes in order to maximise efficiency in sales/guest/owner relations.
Main Duties and Responsibilities
Welcome Letters or E-mails.
Welcome Calls to set appropriate times to meet with their guests to receive their Welcome Pack. During meetings entice the guests to book a presentation in the Preview Centre/Sales Gallery.
Distributing personalised invitations (for example: an invite for a Monday evening cocktail. This would be followed up by a telephone call to encourage the guest to attend. The IPC would be present at the cocktail evening to greet and attend to their guests and be available to explain their welcome packs and answer queries.
Attend to any problems or concerns the guests may have.
To promote the Marriott's Marbella Beach Resort and Marriott's Playa Andaluza, and MVC, to the guest with the aim to book them in for a Sales Presentation during their stay.
Liaise with the MPA and MMBR Reception to book in the guests on their Sales Presentation.
When a guest does not specify a particular date and time, the IPC will issue an open invitation and is responsible for maintaining constant contact with the guest to ensure that all is done to make an appointment for the guest at the Sales Gallery/Preview Centre. This includes a chase-up letter delivered to the guest's apartment and telephoning the guest to encourage them to visit the Preview Centre.
IPC is also responsible for encouraging their allocated guests to participate in the FriendShare programme.
IPC may also be asked to offer a virtual sales presentation or a holiday preview package to clients who they were unable to capture for a sales presentation whilst they were staying onsite.
Area Of Accountability
Assist new coordinators in making the transition to their new position. Act as a role model for new associates.
Keep track of personal progress and goals. Expand knowledge of business and self- motivation by creating and studying books related to your work.
Create positive team attitude as it applies to productivity and professionalism.
Physical Job Requirements
Must be able to lift small boxes.
Processing of paperwork and computer data requires visual observation.
Travel: driving
Job Qualifications
Public relations and marketing. Direct Sales experience an advantage.
Must be organized, motivated and a goal-orientated individual with excellent one-to-one communication skills.
Must be willing to work flexible hours, including evenings and weekends.
Evaluation Process
By whom: IPC Manager/Team Leader. Frequency: Standard – monthly. Criteria: Accuracy, attitude, timeliness, efficiency and overall performance. Standards: Quality and quantity of work, reliability, dependability, cost effectiveness.
Other
Performs other related tasks as assigned by management. Complies with MVC Company policy and procedures.
Seniority Level
Entry level
Employment Type
Full-time
Job Function
Marketing and Sales
Industries
Hospitality
Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.
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