Pstrong About the job /strong /pp This is a contract role on the Bookmap marketing team for a paid media specialist with experience managing evergreen paid media campaigns. /pp The role will report directly to the Marketing director. The ideal candidate will bring strategic thinking, creative and technical skills from their previous roles. A typical day will be focused on managing performance campaigns for direct paid conversions, upsells, cross-sells and winback campaigns. They will build personalized communications, leveraging data and user research to improve paid media performance. This role encompasses a diverse range of paid media channels including search, paid social media, programmatic, advertorial, display, video, etc. The role will focus primarily on campaign execution and reporting. /p b Core Responsibilities /b b1. Campaign Execution Management /bulli With guidance from the Marketing director, this person will own daily operational management of paid channels including: Meta Ads (Facebook Instagram), Google Ads (Search, Display, YouTube) and Programmatic ( Taboola, Adroll,Criteo ) /lili Launch, duplicate, pause, and optimize campaigns based on predefined goals /lili Manage budgets and bids to ensure spend aligns with CPA and pacing targets /lili Monitor delivery issues (learning limited, underdelivery, audience saturation) /li /ulb2. Testing Execution Creative Rotation /bulli Test and learn based on an established roadmap /lili Upload new creative concepts and variants /lili Set up A/B tests (audiences, creatives, formats, hooks) /lili Rotate out fatigued ads /lili Ensure naming conventions and structure are consistent /li /ulb3. QA Ownership /bulli QA all links, landing pages, and tracking before campaigns go live /lili Catch and flag anomalies (broken events, zero conversions, abnormal CVR drops) /li /ulb4. Reporting Performance /bulli Maintain a reliable and transparent reporting system /lili Create your own customized dashboards /lili Provide daily updates on spend, pacing, key anomalies and weekly reports on performance, test results, notable changes /li /ulb Qualifications /bulli+2 years hands-on paid media experience /lili Strong Excel / Google Sheets skills /lili Expertise in flagging risks, blockers, or inconsistencies /lili Experience with analytics and reporting platforms: GA4, Looker Studio, native platforms reporting system /lili Experience managing accounts with frequent testing cycles and multiple active campaigns /li /ul pstrong What we offer /strong /pulli100% remote work /lili Paid annual sick leave /lili Compensation of new equipment and software /lili Sponsorship of training /lili A great international team and friendly environment /li /ul