Director, marketing digital transformation enablement

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As Director, Marketing Digital Transformation Enablement, you drive the AI-enabled overhaul of our global marketing ecosystem. You bridge marketing strategy with IT and AI delivery to embed AI into core processes. You define scalable AI solutions that improve marketing effectiveness, content experience, and data-driven decision-making. You lead governance and adoption, shaping responsible AI across the organization. This role offers high-impact work at scale with cross-functional teams.

Compensaciones / Beneficios
• Define and execute the AI enablement roadmap for marketing
• Identify and prioritize AI use cases based on ROI
• Drive adoption of Agentic AI and generative AI across marketing
• Act as liaison between marketing, IT, and AI teams
• Translate business needs into functional AI/data requirements
• Lead discovery workshops, design sessions, and PoCs
• Oversee testing, user acceptance, and rollout
• Establish governance models, standards, and ethical AI frameworks
• Lead global change and adoption programs
• Stay ahead of AI trends and represent Marketing Digital Transformation in forums

Responsabilidades
• 8-12+ years in marketing transformation, digital strategy, or AI enablement
• Proven track record delivering AI or automation solutions at enterprise scale xpzdshu
• Experience across global, matrixed organizations
• Strong understanding of AI technologies (Agentic AI, GenAI, ML, automation) and marketing applications
• Deep knowledge of marketing processes: campaign management, content, analytics, performance optimization
• Ability to translate complex tech into business outcomes and KPIs
• Excellent stakeholder management, including with senior leadership

Requisitos principales
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