Sellers are a critical part of Amazon’s ecosystem to deliver on our vision of offering the Earth’s largest selection and lowest prices. These Sellers offer hundreds of millions of unique products providing a broad and diverse inventory of products from Books, Electronics and Apparel to Consumables and beyond. In our vision to build a global marketplace, we will enable Sellers to list, make their selection available to customers globally while optimizing their inventory placement across multiple countries.
New legislations and the changing compliance landscape in Europe have required Amazon to take the forefront on Selling Partners' compliance through education, offering the right product/ solution and, ultimately, acting in the case of non-compliance. This role will manage programs with multi-billion-dollar impact that enable Amazon Selling Partners to sell in EU within the product compliance space. Specifically, you will be responsible for product adoption, selling partner communication and engagement as well as providing insights to improve the product. You will also be responsible to create marketing assets and defining channel strategy.
Key job responsibilities
- Lead the Marketing function for the Program to support Sellers in growing their business by reducing friction related product compliance regulations. This involves developing curated support basis a Seller’s growth journey (pre-launch, post-launch on Amazon, program adoption of compliance services and so on)
- Partner with stakeholders from business, product, tax and legal teams to translate product compliance requirements into a communication roadmap to drive proactive awareness for Sellers. Responsibilities also include media asset development, communication strategy, tracking, attribution and establishing appropriate success metrics
- Work closely with central Product and other Program teams within EU Compliance, to offer a seamless experience for our Sellers
- Work with Sales/AM teams to drive adoption and increase share for the program on Amazon through programs, education, shared goals and other mechanisms
- Manage multiple 3P stakeholders to prioritize and balance efforts while ensuring we optimize for maximum business impact
- Participating in cross-functional projects in collaboration with business teams in Europe
- Create/Organize all material into a searchable/accessible wire-frame with a flexibility to expand the same for new programs
BASIC QUALIFICATIONS
- A bachelor's degree or equivalent qualification
- Experience in professional non-internship marketing
- Experience in developing and managing acquisition marketing or channel programs
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint