* High level of english
* Vallés Occidental located - Office work
The Content Marketing Manager will lead content initiatives that drive brand awareness, lead generation, and customer engagement for our B2B mechanical engineering and integrator company. The ideal candidate will have experience developing and executing content strategies tailored for industrial, technical, or manufacturing audiences. This role involves creating compelling content across multiple platforms, ensuring alignment with business objectives, and positioning our company as a strong machinery engineering company and focussed technology integrator in selected market segments.
Content Strategy & Development:
* Develop and implement a B2B content marketing strategy aligned with the company's strategy, business goals, target audience, and sales objectives.
* Develop and update the company's website, supported by a marketing communications agency
* Develop and update the company's standard presentation, supported by a marketing agency
* Develop campaign-related presentations and promotional material, in close management with Sales & Business Development
* Develop, manage and oversee the company's social media platform (LinkedIn), blog, industry forums and other relevant B2B platforms, ensuring regular publication of relevant and engaging content.
* Coordinate with external media partners for content placement in trade magazines, journals, and industry websites.
* Create high-quality, engaging, and technically accurate content, including whitepapers, presentations in conferences, case studies, blog posts, brochures, videos, email campaigns, and social media posts.
* Collaborate with product managers, engineers, and sales teams to translate complex manufacturing processes and technical concepts into clear, customer-focused content.
SEO & Digital Marketing Integration:
* Optimize content for search engines (SEO) to improve organic visibility and website traffic.
* Align content with paid advertising, email campaigns, and social media strategies.
* Utilize keyword research and performance analytics to guide content creation and optimization.
Trade shows, conferences, in-house showroom, displays, events:
* Manage the annual calendar for trade show participation, conferences and external events
* Organize and manage trade show and conference participation, including displays, materials, necessary administrative activities
* Manage and update the company's in-house showroom and product displays
* Manage in-house customer events
Lead Generation & Thought Leadership:
* Collaborate with industry influencers, partners, and trade publications for content distribution and co-marketing opportunities.
* Manage the creation of educational materials, such as e-books and webinars, to engage potential customers and support the sales funnel.
* Develop industry reports, whitepapers, and case studies that position the company as a thought leader in the manufacturing sector.
Performance Tracking & Optimization:
* Track, measure, and report on content performance using analytics tools (Google Analytics, HubSpot, SEMrush, etc.).
* Use data-driven insights to refine content strategy and improve audience engagement.
* Conduct competitive analysis to identify content gaps and new opportunities for growth.
* Office work
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