Company Description
Blueberry Research Group specializes in just-in-time product research and design, helping startups identify and address key assumptions before they become costly challenges. With 15+ years of experience from companies like Google, Miro, and TheFork, the group empowers startups to frame problems, test ideas, and build user-centric solutions. Blueberry Research Group is committed to supporting impact-driven ventures, contributing to their innovative goals with accessible partnership models. By promoting structured decision-making, they aim to increase the success rates of early-stage startups. Their mission is to save ideas and advance product research for a better future.
About the Opportunity
Early-stage startups that test their assumptions about customers and problems early make better product decisions and waste less runway.
Founders who develop a clear, evidence-based understanding of their ideal customer and existing segments before scaling make better product decisions and waste less runway. This programme exists to make that kind of rigour accessible before founders can afford it.
A trained researcher from the Blueberry Research Group joins your startup for a month — working across assumption mapping, customer discovery, synthesis, and direction. The work is supervised by a senior researcher with 15+ years of experience at Google, Miro, Time Inc., and TheFork, applying a methodology refined over that same period.
Impact ventures in sustainability, health, education, wellbeing, and longevity are prioritised.
What Selected Startups Receive
Each selected startup works through a focused four-week research sprint. This is most useful when you already have early users — but the signal isn't clear yet.
Blueberry brings approximately 20 hours of research work. Founders contribute roughly 4 hours per week — interviews, briefings, and one synthesis session. The outcome: clarity on who your real customers are, what problems actually drive their behaviour, and where to focus next.
The work includes structured assumption mapping, behavioural customer interviews, and a synthesis report built around decisions — what to do next, who to focus on, and what to stop assuming.
Some startups from each cohort may be featured in a case study written by Blueberry Research Group or in a book on startup survival currently in progress. You decide whether to be named or stay anonymous.
Who Should Apply
You're probably a good fit if you're sitting with questions like:
* Is this problem urgent enough to act on?
* Is our product market fit accurate?
* Are we talking to the right people?
* What are we saying versus what people are actually hearing?
* What if the best thing about our product isn't what we think it is?
* What should we build next?
This is most useful at pre-seed or seed stage — when you're still validating your market, preparing to fundraise, or seeing early traction but uncertain where it's coming from.
What We Ask in Return
* Participate actively in interviews and research sessions
* Share context about their product and assumptions
* Be open to being featured in a case study, with full control over whether you are named
Two cohorts are planned, 5 startups each:
* Cohort 1: starts 1 April 2026 · apply by 27 March
* Cohort 2: starts 1 May 2026 · apply by 30 April
Apply in LinkedIn or following this link