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Content & Email Marketing Specialist - Global hospitality firm (Madrid)Client:
Page Personnel
Location:
Madrid, Spain
Job Category:
Other
EU work permit required:
Yes
Job Views:
2
Posted:
25.04.2025
Expiry Date:
09.06.2025
Job Description:
* Proven experience managing an email marketing program.
* Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
* Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
* Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
* Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
* Use customer data such as web-behavior to drive the message and content personalization.
* Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements.
* Work in partnership with designers and digital content specialists to optimize email creative and template structure based on best practices.
* Mitigate email and SMS frequency between program touchpoints to minimize database churn.
* Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
* Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
* Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics.
* Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.
* Hands-on experience in marketing automation platforms.
* Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
* Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
* Experience building an email marketing campaign from scratch.
* Proficient in Google Analytics, HTML/CSS, A/B Testing, and other CMS.
* Experience using SQL and similar queries to analyze data.
* Proficient in data analytics to determine important data and suggest improvements.
* Knowledge of SEO/SEM.
* Strong project management skills and exceptional attention to detail.
* Experience using Marketo.
* Annual training budget to be determined based on needs.
* Variable salary within our incentive plan: 10%.
* Continuous workday every Friday of the year + the month of August.
* One day of teleworking per week is allowed.
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