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B2b marketing manager - startup

Lleida
Michael Page
Responsable marketing
Publicada el 20 octubre
Descripción

Overview We are looking for a hybrid strategist-executor : someone who can design the growth playbook and execute it, testing fast, iterating faster, and thriving in the pace (and occasional chaos) of a deep-tech scale-up. You will own the entire growth engine - from funnel optimization to experimentation - integrating cutting-edge marketing technologies, AI-driven tools, and advanced automation to deliver measurable results in markets with complex sales cycles.
Responsibilities Full-funnel ownership : Awareness ? Acquisition ? Activation ? Retention.
Design and execute growth strategies tailored to public and private sector markets.
Create and run growth experiments (A/B, multivariate) to optimize conversions and pipeline velocity.
AI-driven marketing automation : Generate visual, audiovisual, and written content using generative AI (MidJourney, Stable Diffusion, Runway, Synthesia, GPT, Jasper, Copy.Ai).
Implement predictive lead scoring and advanced segmentation with machine learning.
Build automated, multi-channel customer journeys and nurturing workflows for long sales cycles.

Multi-channel campaigns : paid search, paid social, SEO, email, referral, partnerships, ABM.
Website optimization as a growth asset (UX, SEO, lead capture, dynamic personalization).
MarTech integration : deploy and manage intelligent CRMs and automation platforms (HubSpot, Salesforce, ActiveCampaign, Marketo, Zapier, Segment).
Advanced analytics & BI : build dashboards in Looker Studio, PowerBI, Tableau, or Mixpanel;

use predictive models for churn, LTV, and CAC to guide strategic decisions.
Manage budgets for maximum ROI and coordinate a lean ecosystem of agencies/freelancers.
Collaborate closely with Sales and Product to align inbound, ABM, and nurturing strategies.
Benefits Remote working 2 days a week
Salary Fix + Bonus

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