We are looking for a Product Marketing Manager who will drive content and product marketing initiatives across multiple channels, ensuring strong positioning, consistent messaging, and measurable impact on brand visibility and user activation.
Location: office-based in Valencia, Spain (relocation supported)
Responsibilities
* Manage and optimize content across all PESO channels (paid, earned, shared, owned)
* Improve CTA placements and overall conversion flow across content assets
* Execute and optimize content distribution and user activation strategies
* Track and analyze performance metrics (OR, CR, content reach, reprints) and implement improvements
* Own and continuously update website and social media content aligned with SEO and growth goals
* Coordinate cross-functionally with content, marketing, business development, and legal teams
* Identify new opportunities for placements, partnerships, and media exposure
* Work with external media, journalists, and partners across different markets
* Improve content production workflows for better speed and quality
* Manage and oversee content delivery from external contributors and subcontractors
* Refresh and optimize evergreen content and creative assets
Requirements
* 3+ years of experience in marketing / PR in iGaming
* Experience in B2B or SaaS is a strong advantage
* Solid understanding of SEO and B2B lead generation principles
* Experience working with media, partners, and external stakeholders
* Ability to work with briefs and deliver ready-to-publish content
* Experience with marketing tools and performance tracking
* Strong organizational skills and ability to manage multiple stakeholders
* Affiliate marketing/reputation management experience is a plus
* English: B2/C1+ (fluent), additional languages are a plus
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