PstrongCountry Marketing Manager – Spain (Madrid HQ) /strong /pp strongLocation: /strong Madrid, Spain (On-site) /pp strongRole type: /strong Full-time /pp strongSeniority: /strong Mid–Senior /pp strongScope: /strong Spain - Madrid (primary) Barcelona (strategic oversight) /pp✈️ strongTravel: /strong Occasional travel to Barcelona /ppbr/ppstrongWelcome to IKONO ✨ /strong /ppbr/ppIKONO is an invitation to self-discovery and shared experiences through immersive worlds. Across Europe, we create playful, emotional, and unexpected spaces where art, creativity, and curiosity collide. /ppSpain is one of our most important markets, and we’re ready to reignite it. /ppWe’re looking for a Country Marketing Manager based in Madrid to act as the strategic and commercial engine of our Spanish operations. This is a hands-on role for someone who understands cities, culture, and how to turn ideas into footfall. /ppbr/ppstrongWhat’s Your Mission? /strong /ppbr/ppAs Country Marketing Manager – Spain, your mission is to drive growth, visibility, and revenue across our Spanish venues, with Madrid as your clear priority. /ppYou will be deeply embedded in the Madrid market, activating local culture, building partnerships, and driving immediate commercial impact. At the same time, you will provide strategic direction and consistency for Barcelona, ensuring learnings from Madrid scale efficiently across Spain. /ppThis role is for a sales-minded marketer: someone who thinks commercially, acts fast, and measures success in real-world results. /ppbr/ppstrongWhat You’ll Do /strong /ppbr/ppstrongDrive Growth Performance (Strategy Execution) /strong /pulliDesign and execute a strong360º local marketing strategy /strong with a strong focus on maximizing the potential of the Madrid flagship. /liliAnalyze performance across campaigns and activations (CAC, footfall, partnership leads, revenue impact). /liliOptimize budgets and tactics based on data, not assumptions. /liliWork closely with Operations to ensure ideas are executable, scalable, and financially sound. /li /ulpbr/ppstrongBuild Partnerships Commercial Opportunities /strong /pulliProactively identify, pitch, and close partnerships with brands, agencies, and corporates in Madrid. /liliDrive revenue through strongprivate events, team buildings, shoots, and collaborations /strong. /liliTreat the venue as a product — you know how to sell experiences, not just concepts. /liliAct as the external face of IKONO in Madrid’s cultural, creative, and commercial ecosystem. /li /ulpbr/ppstrongActivate the Brand Local Culture /strong /pulliAct as a stronglocal culture insider /strong, understanding the city’s social scene, influencers, and tastemakers. /liliDesign and host high-impact activations and events that generate buzz and ticket sales. /liliBe present on the ground — you’re comfortable rolling up your sleeves to make things happen. /li /ulpbr/ppstrongBarcelona Oversight Country Alignment /strong /pulliProvide strongstrategic marketing guidance /strong for the Barcelona venue. /liliEnsure brand consistency and alignment with Spain-wide objectives. /liliApply learnings, playbooks, and best practices from Madrid to Barcelona. /liliCollaborate with local teams to support performance without managing day-to-day execution. /li /ulpbr/ppstrongWhat Makes You a Great Fit /strong /ppbr/pullistrongSales-driven marketer: /strong You think like a salesperson and feel comfortable negotiating and closing deals. /lilistrongGo-getter with structure: /strong You balance hustle with planning, creativity with analysis. /lilistrongStartup mindset: /strong You thrive in fast-paced, evolving environments and act with urgency. /lilistrongCollaborative: /strong You work closely with Operations and HQ teams to make ideas real. /lilistrongMadrid insider: /strong You understand the city’s culture and know how to move the needle locally. /li /ulpbr/ppstrongRequirements /strong /ppbr/pulli6+ years of experience in strongMarketing, Partnerships, or Sales /strong, ideally within Entertainment, Hospitality, Lifestyle, or Cultural industries. /liliStrong analytical skills and ability to understand strongROI and PL implications /strong. /liliEstablished professional network in Madrid (brands, agencies, PR, cultural players). /liliNative or bilingual Spanish and fluent English. Catalan is a plus. /liliHigh autonomy, energy, and strong interpersonal skills. /li /ulpbr/ppstrongWhy Join IKONO? /strong /ppbr/pp strongImpact: /strong Lead growth in one of IKONO’s most important markets. /p