Brand Manager
Murcia (Spain) / Hybrid
Are you ready to shape the future and drive the growth of a general brand?
In our Marketing team, we transform market insights and data into high‑impact campaigns that spark innovation. We’re seeking a highly motivated and dynamic Brand Manager to join us and help drive our next big successes.
This is a unique opportunity to lead strategic activation actions, pioneer innovation projects, and directly impact our core business objectives while staying ahead of consumer trends.
At Hero, we offer a diverse and enriching work environment where you can truly make your mark.
What You'll Achieve
- Drive Brand Growth & Strategy: You will develop, manage, and implement comprehensive annual marketing and brand growth plans, ensuring total alignment with our strategic guidelines.
- Pioneer Innovation: You will coordinate the launch of exciting brand innovations across sales channels and implement robust innovation plans.
- Master Market Dynamics: You will analyze market data, competitors, and consumer feedback to identify new business opportunities and anticipate emerging industry trends, keeping our category ahead of the curve.
- Optimize Product Portfolios: You will propose strategic modifications to our brand portfolio, ensuring continuous improvement and perfect adaptation to evolving user needs and expectations.
- Lead High-Impact Communication: You will coordinate dynamic brand communication plans with external agencies to amplify our market presence and resonate with our target audience.
- Maximize Digital & Financial Performance: You will measure, analyze, and monitor marketing actions with a special focus on digital channels, while also taking ownership of the category budget control to ensure maximum efficiency.
Who You Are
The Essentials (Must Have):
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- Minimum of 2 to 4 years of experience in a similar role within an FMCG Marketing team.
- Proven expertise in Competitive and Market Analysis, Project Management, Communication, and Digital Marketing.
- Hands-on experience with analytical tools such as IRI, Nielsen, or Circana.
- Exceptional language skills: C1 level in English and fluency (C2) in Spanish.
- A highly analytical, goal-oriented mindset with strong problem-solving and proactive decision-making abilities.
- An agile, collaborative, and fast-moving team player with excellent organizational and interpersonal skills.
The Plus (Nice to Have):
- Master's Degree in Market Research, Marketing, or an MBA.
- Previous experience in brand management within convenience channels is highly valued.
Our Culture: How We Grow Together
- ✨ Create wow: We dare to do things differently, seek to always win with consumers and customers, and endeavor to be forever relevant and vital to our world. It’s about Curiosity, Innovation and Consumer/Customer Focus.
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