PWe are looking for a bProduct Marketing Manager /b with a minimum bof 3 years of experience /b to support and coordinate the day-to-day operations of our bMarketing Department /b. Reporting directly to the bManaging Director /b, this role will work closely with a team of three marketing professionals and act as the bmain liaison /b with international partners and subsidiaries. /ppbr/ppThis position is ideal for someone with a strong marketing background who also brings a bsolid understanding of product development and technical features /b, helping to connect bproduct strategy /b, bmarket insights /b, and bcommunication /b in a company dedicated to the manufacturing of bProfessional AV, Broadcasting, and Videoconferencing cameras /b. /ppbr/ppbMain Responsibilities /b /pullibTeam Coordination: /b Coordinate a team of 3 marketing professionals, ensuring that deliverables are aligned with brand strategy, company objectives, and the expectations of a professional AV manufacturer. /lilibInternational Coordination: /b Serve as a point of contact for marketing teams in partner companies and subsidiaries worldwide, fostering consistency and collaboration across campaigns and communications. /lilibCampaign Management: /b Ensure the execution of integrated marketing campaigns (email, social media, Google Ads, LinkedIn, webinars, offline media, etc.), ensuring that content, timing, and messaging align with company goals and product positioning. /lilibContent Creation Management: /b Production of high-quality content for websites, newsletters, landing pages, blog posts, press releases, and social media channels, ensuring it is technically accurate, relevant, and engaging for our professional AV audience. /lilibEvent Management: /b Lead the organization of online/offline events, trade fairs, and promotional activities, including logistics, supplier management, and onsite execution. /lilibAnalytics Reporting: /b Monitor and analyze campaign performance (Google Ads, LinkedIn, SEO, email, etc.), generating insights and recommendations to enhance ROI and lead generation. /lilibMarket Competitor Analysis: /b Conduct benchmarking and competitor research within the professional AV and videoconferencing industry to identify trends, opportunities, and potential differentiators. /lilibCross-team Collaboration: /b Work closely with Sales, Product Development, and other departments to ensure alignment in communications, campaigns, and promotional initiatives. /li /ulpbr/ppbProduct Technical Responsibilities /b /pullibCustomer Engagement: /b Support to build and maintain strong customer relationships; product demonstrations for clients, staff, and stakeholders to communicate product benefits effectively. /lilibProduct Development Support: /b Contribute to the development and documentation of new products from a bmarketing and competitive insight perspective /b, providing input on positioning, messaging, and go-to-market strategy based on market trends and customer needs. /lilibMarket Insights: /b Identify customer needs and emerging trends, leveraging insights to support product enhancements and business growth. /lilibStrategic Collaboration: /b Work with Commercial and Product teams to develop strategies for product positioning, differentiation, and market expansion. /lilibProcess Optimization: /b Support and document the product development process, ensuring effective collaboration and communication between technical, commercial, and marketing team /li /ulpbr/ppbThe Ideal Candidate /b /pulliSolid knowledge of the professional audiovisual and videoconferencing market (B2B). /liliBachelor’s degree in Marketing or Business Administration /lili Around 3 years of experience in a marketing-related role, with exposure to both digital and offline marketing activities. /liliPrevious experience coordinating small teams and/or working with international stakeholders is highly valued. /liliProficient in WordPress, CRM systems (preferably Zoho), and marketing automation/email marketing tools. /liliExperience managing and optimizing Google Ads, LinkedIn Ads, and SEO strategies. /liliStrong analytical skills with knowledge of tools such as Google Analytics, Semrush, or Ahrefs. /liliContent creation skills; Adobe Suite (Photoshop, Illustrator, InDesign) is a plus. /liliExcellent communication and interpersonal skills, with fluency in English (C1) and Spanish (C2). /liliHighly organized, proactive, and results-driven, with strong leadership and problem-solving abilities. /liliHands-on, collaborative, and eager to grow in an international and dynamic environment. /liliBased in Madrid/San Sebastián de los Reyes. /li /ul