Overview
The Amazon Prime Video team is shaping the future of digital video entertainment. Our mission is to offer customers the best selection of digital video content, including Amazon Original and Exclusive TV Series and Movies, and top Sports properties. We aim to make it trivially easy for customers to enjoy content wherever and whenever they want, providing a best-in-class customer experience. We have ambitious goals to become a leading player in the video entertainment and sports industry and to delight our customers with great service and broad content.
We are looking for a versatile Marketing Manager, passionate about Sports, who will be responsible for designing and executing the strategy to drive Prime Video growth and engagement in our Region by leveraging the Sports properties we have rights for. This person will lead marketing programs and initiatives to drive Prime Video subscribers' growth, engagement and retention, while maximizing viewership for our Sports content. They will collaborate with Central and Regional Marketing, Sports, Social, Media and Product teams to define the marketing strategy to drive Sports video streaming customer acquisition, engagement and retention. The role focuses on core marketing channels (offline and online), including display, search, affiliate/partnership marketing, traditional mass and brand media, as well as Prime Video owned and operated channels. The role develops top-line creative, media, social and marketing planning to position Prime Video as a destination to watch top Sports content. The person will manage day-to-day relationships with marketing stakeholders at the Sports teams and Leagues we have rights for, engaging with colleagues at all levels of seniority in the company and externally.
The successful candidate will have a proven track record of driving customer acquisition, engagement and retention through online, mobile, and offline marketing programs. They should think and act strategically, develop structured plans, and be willing to execute hands-on with a start-up mentality. They should balance creativity with analytics and operational discipline, be able to generate ideas and build, with a strong sense of accountability and a focus on delivering great customer experiences for Sports fans and measurable results. The role requires
no direct reports but does require the ability to influence others and manage senior internal and external stakeholders.
Responsibilities
* Drive customer acquisition, engagement and retention for our Sports content
* Develop and execute integrated marketing strategies and programs to drive incremental subscribers growth and viewership for our Sports content
* Provide input and create marketing plans with measurable, scalable, and innovative offline and online programs and campaigns to meet goals around Sports customer acquisition, with approaches that can be measured and refined for ongoing improvements
* Create and execute a comprehensive marketing strategy to engage Sports fans with our content to improve retention across web, mobile and living room devices
* Own experiential and event planning for our Sports properties, in partnership with Social, PR, and external creative agencies
* Own and present to senior leadership key performance metrics around Sports customer acquisition and engagement
* Procure, negotiate, manage and leverage strategic relationships with internal and external partner teams to drive key performance metrics
* Develop a strong culture of rapid experimentation, measurement, and iteration
* Use data to measure and understand customer behavior and apply/share insights for use in marketing levers
* Collaborate with other parts of Prime Video and the broader Amazon org to develop holistic marketing programs for Sports fans
Basic Qualifications
* 5+ years of professional non-internship marketing experience
* Fluent in Spanish and English
Preferred Qualifications
* Experience building, executing and scaling cross-functional marketing programs
* Experience using data and metrics to drive improvements
* Experience using Microsoft Excel to manipulate and analyze data
* Experience with marketing strategies in online and mobile channels
* Experience managing marketing initiatives to drive customer acquisition, retention, engagement or churn reduction
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
#J-18808-Ljbffr