Marketing Specialist – Bell Helmets (Moto/Cycling)
Marketing Specialist – Bell Helmets (Moto/Cycling)
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Position Summary
Bell Helmets Europe is seeking a dynamic and driven Marketing Specialist to lead marketing efforts for its motorcycle and cycling categories across the European region. Based at our Barcelona HQ, this role is responsible for executing brand strategies that align with global direction while driving local market impact.
This is a key position within the marketing team, focused on integrated campaign execution, content production, brand activations, distributor support, and digital growth. We’re looking for someone passionate about two-wheel motorsports—with a particular focus on street motorcycles—while motocross and cycling enthusiasm is a strong plus.
Key Responsibilities
* Go-to-Market:
* Execute go-to-market marketing plans for Bell's moto and bike categories in Europe, aligned with global brand strategy and regional sales objectives
* Develop post-campaign performance reviews and actionable reporting to support continuous improvement
* Media Relations & PR:
* Build and maintain strong relationships with key media partners and content creators
* Manage regional PR agencies and ensure alignment with earned media strategies across markets
* Content & Asset Production:
* Support the planning and execution of photo and video content production in Europe
* Ensure timely delivery and integration of assets into campaigns and brand channels
* Events & Brand Activation:
* Lead Bell’s activation strategy at endemic events across Europe—from planning to on-site execution
* Build relationships with moto tracks, cycling events, and community stakeholders to increase brand engagement
* Digital, Social & E-commerce:
* Act as the European marketing point of contact for E-commerce, ensuring brand consistency and campaign alignment across digital platforms
* Develop and deliver content from EU activations to support Bell’s global social media channel
* Oversee Bell’s brand presence across endemic digital channels and platforms
* Coordinate marketing initiatives with European distributors to align with brand positioning and campaign calendars
* Act as the primary contact for distributor marketing, supplying assets, guidelines, and support for localized execution
* Track and report on distributor marketing performance to ensure consistency, impact, and ROI
* Strong communication, organization, and cross-functional collaboration skills
* Strategic mindset with a hands-on, proactive approach
* Detail-oriented and results-driven
* Ability to manage multiple projects simultaneously in a fast-paced environment
* Standard business hours, with occasional weekend or evening work during events
* Office presence required Tuesdays and Wednesdays; remote work allowed on other days
Travel Requirements
* Approx. 20–30% travel within Europe for event activations, meetings, and distributor support
Qualifications
* Bachelor's degree in Marketing, Communications, or a related field
* Minimum 5 years of marketing experience, ideally in motorsports, cycling, or outdoor/lifestyle industries
* Deep understanding of two-wheel culture and consumer behavior across both moto and bike segments
* Experience in digital marketing and direct-to-consumer strategies
* Proficient in Microsoft Office (Excel, Word, PowerPoint)
* Fluent in English; other European languages are a plus
* Expertise in social media and content strategy development
Apply now or drop us a message at – we’d like to meet you!
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Sporting Goods Manufacturing
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