Overview
We’re looking for a Freelance conversion-focused copywriter to work on website copy, landing pages, and product pages for a women’s wellness brand. This role focuses on clarity, persuasion, and structure — writing copy that guides users, answers objections, and improves conversion within a regulated supplement space.
What You’ll Do
* Write and optimize landing pages and PDPs
* Improve website messaging, hierarchy, and flow
* Turn complex health concepts into clear, trust‑building copy
* Collaborate with design, product, and QA teams
* Apply CRO principles to reduce friction and increase clarity
What we’re looking for
* Experience writing high‑converting web and landing page copy
* Strong understanding of CRO fundamentals (intent, objections, flow)
* Ability to persuade without hype or medical claims
* Clear, structured thinking and attention to detail
* Comfort working in a compliance‑aware environment
Bonus points if you
* Have experience in supplements, wellness, or health‑adjacent brands
* Understand user intent and awareness levels across a page
* Can explain the reasoning behind your copy decisions
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