Senior Marketing Manager, Offline- Amazon Flex, Amazon FlexAt Amazon we are building an excellent last mile operation in India, significantly complimented by Amazon Flex.
Amazon Flex works directly with independent contractors (IC) – called delivery partners (DP) – to make deliveries to our customers.
The role of senior marketing manager, Amazon Flex is to build this network of delivery partners via offline channels who deliver at our stations, thereby fulfilling customer promises.In this role, you will run campaigns and work with agencies to onboard delivery partners using their 2W/3W and EVs.
You will get to work with WW stakeholders on marketing interventions and with local players on fulfilling capacity.Key ResponsibilitiesManage and execute BTL/offline marketing campaigns for sourcing leads for the flex channel in INInvent cost efficient ways of running campaigns and onboarding DPsResponsible for Planning calendar for offline activities by coordinating with agencies and Account development executives (ADEs)Manage the overall referral and influencer program by coordinating with 3P and ADEsManaging a team of ADEs who will execute and monitor activities on a daily basisHire, manage and coordinate with local agencies to set expectations and track performanceWhile you strategize and invent, you won't hesitate to roll up your sleeves to work on ground to execute DP recruitment drivesMaintain and refine scalable, comparable methods of measurement and performance tracking for campaignsEarn trust from internal and external partners, manage multiple projects, and balancing contending priorities in a rapidly changing environmentBasic Qualifications5+ years of professional non-internship marketing experience7+ years of developing and managing acquisition marketing or channel programs experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross-functional marketing programsExperience communicating results to stakeholdersExperience developing and executing campaigns across a multitude of timezones and languagesPreferred QualificationsExperience driving direction and alignment with large cross-functional teams and agency partnersExperience designing and executing joint marketing plans with strategic alliance partners with integral footprintOur inclusive culture empowers Amazonians to deliver the best results for our customers.
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