Lifecycle Marketing Specialist - Referral & EngagementJoin us at Edpuzzle, a leading edtech company with offices in San Francisco and Barcelona, with over 10 years of experience helping teachers create interactive video lessons. Our platform is used by schools and millions of teachers and students across 150+ countries to make education more engaging and equitable.We are seeking a
data-driven Lifecycle Marketing Specialist - Referral & Engagement
to join our Global Growth Team. You will manage the full lifecycle of automated marketing campaigns—from strategy to execution—aligned with company-wide growth goals.Using HubSpot, you'll design and optimize multi-touch nurture campaigns with advanced segmentation, lead scoring, and AI automation. You'll lead testing strategies and support initiatives including onboarding, retention, churn reduction, and acquisition. Analyzing campaign data will help you uncover insights to inform improvements.Key responsibilities include:
Developing and supporting testing strategies and localization campaigns for global initiatives.Owning the full lifecycle of automated campaigns, ensuring alignment with growth objectives.Building, testing, and refining campaigns using HubSpot with segmentation, lead scoring, and AI automation.Overseeing execution and support of testing and localization efforts for core campaigns, including onboarding, engagement, retention, churn management, and referrals.Compiling data and reports to translate results into actionable insights.Requirements:
5+ years of marketing experience, preferably in SaaS.Strong experience with CRM and marketing automation platforms (HubSpot, Marketo, Pardot, etc.).Solid background in referral marketing and managing customer journeys.Data-driven mindset and ability to work with large datasets.Skilled in developing campaign strategies aligned with KPIs, testing, and iteration.Excellent project management skills in fast-paced environments.Knowledge of QA practices for marketing automation campaigns.Proficiency in English.Our work environment offers flexible hybrid options, remote work, and a supportive, inclusive culture. Benefits include private health insurance, meal allowance, flexible remuneration, paid holidays, and flexible working hours.
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