The Mission:
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EU Business School is seeking a CRM & Marketing Automation Specialist, gain hands-on experience leading a full-scale Microsoft Dynamics migration. Perfect for a Specialist looking to own a project from scratch. Your first mission is ensuring a secure, seamless transition. Once stabilized, your role evolves: you will pivot to directing our global email marketing strategy. You will leverage the very system you built to drive enrollment through data-led storytelling, high-impact copywriting, and sophisticated automation.
Key Responsibilities:
1. Technical Lead: CRM Migration & Architecture
* The Migration: Own the transition from HubSpot/Legacy systems to Microsoft Dynamics 365. You will manage data mapping, cleansing, and technical setup.
* Infrastructure: Maintain the "technical health" of the CRM, ensuring integrations with APIs and webhooks are seamless.
* Sales Enablement: Build the logic for lead scoring and automated "Speed to Lead" notifications for our Admissions teams.
2. Strategic Lead: Email Marketing & Copywriting
* Lifecycle Orchestration: Design the end-to-end "Student Journey" from the first inquiry to graduation using personalized, automated workflows.
* High-Impact Copywriting: Oversee and execute high-quality English copywriting for newsletters, nurturing flows, and re-engagement campaigns.
* Creative QA: Ensure every communication meets the prestige standards of a top-tier business school (rigorous testing of layouts, links, and CTAs).
3. Analytics & Compliance
* Data-Driven Insights: Use Power BI and Google Analytics to track KPIs (LTV, CTR, Churn) and prove the ROI of your campaigns.
* Deliverability & GDPR: Act as the guardian of our database health, ensuring high deliverability (SPF/DKIM) and strict compliance with global data laws.
About you:
You are a "MarOps" enthusiast who understands that great marketing is built on a clean database.
* The Experience: 2+ years in CRM management or Marketing Operations.
* The Tech: You are highly proficient in HubSpot. Experience with (or a strong desire to master) the Microsoft Ecosystem (Dynamics 365, Power BI) is essential.
* The Mindset: You are a "Fixer." You enjoy data mapping and technical troubleshooting as much as you enjoy A/B testing a subject line.
* Language: Full professional command of English (you will be writing for a global audience).
* Education: Bachelor’s degree in Business, Marketing, Information Systems, or a related field.
Bonus Points for:
* HTML/CSS skills for email customization.
* Experience with Zapier, Clay, or advanced automation tools.
* Previous experience in Higher Education or high-ticket B2B sales.
Why Join Us?
We understand that work-life balance and growth are your priorities.
* The "Barcelona Lifestyle": Short workdays every Friday and throughout the Summer (Jornada Intensiva).
* Hybrid Flexibility: 1 day per week work-from-home.
* Career Transformation: We will support your growth as you become a master of Microsoft Dynamics 365 and Power BI.
* International Culture: A truly global environment in the heart of Barcelona.
* The "Long-Term" Home: We are looking for a cornerstone member of the team, someone who wants to see their hard work pay off over the years.
* Competitive salary: Based on experience and qualifications.
How to apply?
If this sounds like your kind of challenge, we’d love to hear from you!
Send your CV in English and a one line note telling us what drives you.
At EU Business School, we are committed to fostering an inclusive and diverse work environment where everyone is valued and respected. Our hiring practices ensure equal opportunities for all candidates, and we actively promote a workplace that is accessible, supportive, and free from discrimination. xsgfvud
We believe that diverse perspectives drive innovation and success, and we welcome applicants from all backgrounds to join us in creating a more inclusive future.