In this role, you will lead the development and execution of localized marketing strategies across Southern Europe, with a strong focus on driving brand awareness, demand generation, and revenue growth. You’ll act as a key connector between regional strategy and local market needs, ensuring campaigns resonate effectively with target audiences. Working in a fast‑paced, international environment, you will collaborate closely with cross‑functional teams including sales, product, and partnerships. This position offers a high level of ownership, allowing you to shape go‑to‑market initiatives and optimize performance through data‑driven insights. It’s an exciting opportunity for a commercially minded marketer who thrives on balancing strategic vision with hands‑on execution in a dynamic, tech‑driven landscape.
Lea el resumen de esta oportunidad para comprender qué habilidades, incluidas las habilidades interpersonales relevantes y el dominio de paquetes de software, se requieren.
Accountabilities
Develop and execute localized marketing strategies aligned with broader European objectives
Drive brand awareness and lead generation through integrated digital and offline campaigns
Adapt messaging, branding, and content to fit regional market needs while maintaining consistency
Create and manage content across channels including blogs, email campaigns, and social media
Support and coordinate events such as trade shows, partner activations, and industry engagements
Manage public relations initiatives and external agency relationships
Collaborate closely with sales, product, and partnership teams to align on priorities and targets
Provide localized tools and materials to support reseller and commercial teams
Analyze market trends, customer insights, and competitive landscape to inform strategy
Manage budgets, track KPIs, and continuously optimize campaigns for performance and ROI
Requirements
Minimum of 5 years of experience in marketing, ideally within B2B or technology‑driven industries
Proven experience executing multi‑channel marketing campaigns across digital and offline platforms
Strong analytical skills with the ability to translate data into actionable strategies
Experience working in international and matrixed organizations
Native‑level Spanish and fluent English required; additional European languages are a plus
Bachelor’s degree in Marketing, Business, or a related field
Background in payments, fintech, or point‑of‑sale industries is advantageous
Strong strategic thinking combined with xpzdshu hands‑on execution capabilities
Excellent communication and stakeholder management skills
Results‑driven mindset with strong project management abilities
Ability to balance regional alignment with local market autonomy in a collaborative environment
Benefits
Competitive salary package aligned with experience and market standards
Opportunity to work in a fast‑growing, international and technology‑driven environment
Flexible working arrangements supporting work‑life balance
Exposure to cross‑functional collaboration and high‑impact projects
Professional development opportunities and career growth potential
Inclusive and diverse workplace culture
Access to industry events, networking opportunities, and learning resources
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