The Selena Group holding is a global leader and distributor of construction chemicals and one of the four largest manufacturers of assembly foam for the construction industry in the world, offering necesary solutions for various stages of construction works, from foundations to roofs.
As part of our growth strategy in Iberia, we are looking for a Product Marketing Manager. Reporting to the local Marketing Director and based in our central offices in Rivas (Madrid), the job holder will be
Co-develop Annual Plans for managed product categories in the local market – including revenue, profitability, key marketing activities, and allocation of marketing budget. Co-define local product portfolio based on local market conditions and Selena Corporate must-have list and strategy. Act as the Voice of Customer, outline local needs for products, and ensure the Corporate product portfolio is appropriately localized for local conditions.
· Prepare NPRs (new product requests) for products intended only for the local market, and provide full marketing support for these products
· Regularly analyze sales data for managed products with conclusions for discussions with HQ Product Management and local Sales.
· Participate in budget preparation and constantly manage relevant marketing expenses with monthly forecasts. Flag product quality problems to HQ Product Management, determine and oversee corrective actions.
· Conduct market research activities and analyses in cooperation with HQ Market Intelligence
· Regularly visit distributors and contractors (End Users) to better understand their needs, pain points and resulting opportunities.
Product Marketing for the local market
· Oversee delivery of communication (digital and traditional) campaigns being executed by MarComm specialists – to ensure that they deliver on goals set for managed products.
· Work with Sales to prepare presentations for key customers
· Cooperate in planning trade promotions and Sales support
Product and application training
· Collaborate in preparation of webinars and traditional trainings for End Users and Customers – content adaptation/localization, preparation of content briefs and content for local webinars, and targeting / outreach briefs
· Prepare and deliver presentations for product trainings for local Sales
Strong analytical skills and ability to translate data and information into actionable insights and effective plans
Language: Spanish & English professional