Produce engaging content across multiple platforms and document creative workflows. Create social media posts, articles, videos, and graphics for diverse audiences.
Responsibilities
* Multi-Platform Content Creation - Develop blog posts, social media content, short videos, infographics, and email campaigns tailored to specific audience segments and platforms.
* Content Strategy & Planning - Research topics, create content calendars, and align deliverables with marketing goals and brand voice across digital channels.
* Creative Process Documentation - Articulate content creation decisions, audience targeting strategies, and performance optimization techniques through written explanations.
* Performance Analysis & Optimization - Track content engagement metrics, analyze performance data, and refine strategies based on analytics and audience feedback.
* Asset Organization & Delivery - Organize multimedia files, maintain content libraries, and deliver final assets formatted for each platform\'s specifications.
Required Skills
* Content writing and editing (articles, social copy, email)
* Basic graphic design and video editing capabilities
* Content management systems (WordPress, HubSpot, similar)
* Analytics tools (Google Analytics, platform insights)
* Strong written communication and storytelling
Technical Tools Used
* Content creation platforms (Canva, Adobe Express, CapCut)
* CMS and publishing tools
* Basic video/photo editing software
* Analytics and performance tracking tools
Weekly Workflow Example (15 hours)
* Tue (3h): Article writing + social posts
* Wed (2h): Graphic creation + documentation
* Thu (3h): Short video editing + captions
* Fri (3h): Performance review + optimization
Preferred Qualifications
* Experience working in remote, distributed teams
* Background in marketing, communications, or related field
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