Minimum Requirements:
* At least 3+ years in digital marketing
* Advanced English level
E-commerce Strategy and Performance
* Collaborate with the E-commerce Manager to align marketing initiatives with overall e-commerce goals, focusing on traffic growth, retention, and conversion rate optimization (CRO).
* Coordinate with external paid media agencies for execution of campaigns (Google Ads, Meta Ads, TikTok Ads, Programmatic), ensuring performance aligns with KPIs, ROI targets, and brand positioning.
* Monitor and analyze campaign performance, providing actionable insights and recommendations to optimize results.
* Assist in developing and executing A/B testing plans in collaboration with the e-commerce team to drive continuous improvement.
CRM and Customer Retention
* Manage and optimize CRM initiatives, including email marketing workflows, segmentation strategies, and automated campaigns to improve customer retention and lifetime value.
* Collaborate with internal teams to ensure personalized and targeted communication across all customer touchpoints.
* Analyze customer data and behaviors to identify trends, opportunities, and areas for engagement improvement.
* Report on CRM performance metrics such as open rates, click-through rates, churn, and retention rates, delivering actionable insights for optimization.
Organic Social Media Management
* Oversee day-to-day operations of organic social media channels (Instagram, Facebook, TikTok, LinkedIn), ensuring alignment with brand strategy and objectives.
* Develop and maintain a social media content calendar in collaboration with the Community Director to drive engagement, organic growth, and brand visibility.
* Monitor and analyze organic traffic, audience growth, and engagement performance, iterating on strategies based on insights.
Community Engagement Collaboration
* Support the Community Director in developing initiatives to engage and grow the community across social and community platforms.
* Coordinate community-focused events such as webinars, live sessions, and meetups to foster interaction and build stronger relationships.
* Develop content for community-driven campaigns, including newsletters, blogs, and social media posts that align with the community's needs.
Additional Benefits:
* Professional development
* One day of remote work per week
* Health insurance
* Intensive workday on Fridays and during summer
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