PHays Technology is the IT Consulting Line of the HAYS Group. We are collaborating with one of the top 10 leading companies in the pharmaceutical industry. This German company currently has more than 130 years of history and has more than 146 subsidiaries globally, as well as around 50,000 employees. Its headquarters are located in San Cugat del Vallés, from where it serves the group globally. /ppbr/ppWe are looking for a bWeb Analytics Technical Analyst /b to join the Digital marketing team. The ideal candidate has a strong technical background in web tracking, a solid understanding of data collection and consent management, and a passion for transforming data into actionable insights. /ppThis role requires close collaboration with developers, marketers, SEO specialists, product owners, and legal/compliance teams to ensure accurate, compliant, and scalable analytics implementations across digital platforms. /ppbWhat would your duties be? /b /pulliImplement, and maintain robust web analytics tracking solutions using bAdobe Analytics /b across websites and digital platforms. /liliManage and validate tracking and snippet implementations through tag management and server‑side solutions (e.g. bMetaRouter /b). /liliEnsure compliance with privacy and data protection regulations by configuring, maintaining, and validating consent frameworks using. /liliTranslate business and marketing requirements into clear tracking specifications and data layer requirements. /liliCollaborate closely with IT and development teams to implement, test, and troubleshoot tracking setups. /liliPerform quality assurance, debugging, and validation of analytics data to ensure accuracy and consistency. /liliAnalyze website performance, user behavior, and conversion data to identify trends, issues, and optimization opportunities. /liliCreate dashboards and recurring reports using visualization tools to communicate insights to stakeholders. /liliConduct technical audits related to tracking, tagging, and data quality. /liliProvide analytics consultancy and recommendations to markets throughout the website lifecycle (from briefing to launch and optimization). /liliDocument tracking setups, processes, and best practices to ensure consistency and scalability. /liliStay up to date with analytics, privacy, and digital measurement best practices. /li /ulpbr/ppbWhat are the requirements? /b /pulliProven experience (3+ years) in Web Analytics, Digital Analytics, or a similar technical analyst role. /liliStrong hands‑on experience with bAdobe Analytics /b (implementation, validation, reporting). /liliExperience with tag management (pixel implementation) and server‑side tracking solutions (e.g. bMetaRouter /b, Adobe Launch, similar tools). /liliSolid knowledge of consent management platforms, especially bOneTrust /b, and privacy‑driven tracking requirements. /liliAbility to work with data layers, URLs, parameters, and tracking specifications. /liliExperience working with data visualization and reporting tools such as bPower BI, Looker Studio /b. /liliStrong understanding of web technologies (HTML, JavaScript, cookies, APIs). /liliExperience in paid media campaign tracking and analysis, ensuring accurate attribution and measurement across analytics platforms. /li /ulpbr/pulliStrong analytical mindset with attention to data quality and detail. /li /ulpbDesired Skills /b /pulliAdvanced level of English (written and spoken). /liliExperience working in multi‑market or international digital environments. /liliExperience automating data extraction and reporting with tools like bSupermetrics /b. /liliFamiliarity with website crawling and validation tools such as bScreaming Frog /b. /liliKnowledge of digital marketing platforms such as Google Ads, Search Ads 360 (SA360), Meta Ads, and LinkedIn Ads. /liliAbility to explain complex technical topics to non‑technical stakeholders. /liliStrong documentation and process‑oriented mindset. /liliExcellent communication and stakeholder management skills. /liliAbility to work independently while collaborating effectively within cross‑functional teams. /liliProactive attitude toward automation, optimization, and continuous improvement. /liliStrong problem‑solving skills and a data‑driven decision‑making approach. /li /ulpbr/ppbWhat do we offer? /b /pulliContract: permanent contract through Hays on a long-term project /liliPossibility of teleworking. 1 office day per month. Location: Barcelona- Sant Cugat del Vallès. Onsite buffet. /liliFlexible hours (Monday to Friday from 8/9am to 5/6pm). /liliParticipation in international projects and in a company that is constantly growing and expanding. /li /ul