Position Overview
La descripción completa del puesto cubre todas las habilidades asociadas, la experiencia previa y cualquier cualificación que se espera que tengan los solicitantes. We are seeking an experienced media expert with precise targeting capabilities to oversee integrated online and offline marketing campaigns for the brand in the Spanish market. You will deeply understand channel characteristics and efficiency, and within limited budget constraints, achieve maximum marketing effectiveness through strategic planning, precise traffic allocation, and strict ROI control. We are looking for a data-driven, results-oriented strategic partner who will continuously optimize campaign performance and provide core momentum for brand growth.
Key Responsibilities
Media Strategy and Campaign Management
* Develop and execute integrated online and offline media campaign strategies, with a special focus on formulating and optimizing advertising strategies
* Thoroughly understand the efficiency of each advertising channel to maximize results within limited budgets
* Establish and implement ROI control systems to ensure optimal marketing investment returns
Data Analysis and Optimization Execution
* Possess exceptional campaign data summarization and analytical skills, establishing data monitoring systems
* Adjust campaign strategies in real-time based on data results, continuously optimizing advertising effectiveness
* Regularly produce performance analysis reports to provide data support for marketing decisions
Integrated Marketing Communications
* Coordinate brand public relations activities, including media relations, KOL collaborations, launch events, and auto show support
* Manage press release writing and distribution, evaluating the communication value of sponsorships and CSR initiatives
* Ensure synergy between paid media and earned media
Vendor and Resource Management
* Manage media buying negotiations and optimize supplier relationships
* Oversee advertising agencies to ensure campaign quality and efficiency
* Coordinate internal and external resources to ensure smooth execution of marketing activities
Qualifications
Experience and Qualifications
* Bachelor’s degree or higher in Marketing, Advertising, Communications, or a related field
* Minimum 5 years of experience in media planning or digital advertising, with preference given to candidates with automotive or high-value consumer goods industry experience
* Demonstrated success in independently managing large-scale marketing budgets
Professional Competencies
* Proficient in advertising xsgfvud strategy, familiar with channel characteristics and campaign logic
* Strong ROI control capabilities, maximizing results within limited budgets
* Exceptional data analysis skills, able to optimize strategies in real-time based on data
* Familiarity with the Spanish media landscape and consumer behavior
Core Attributes
* Results-driven, able to work efficiently in high-pressure environments
* Excellent communication, coordination, and negotiation skills
* Strategic thinking and rapid adaptability
* Detail-oriented with a commitment to excellence
Language Requirements
* Professional working proficiency in English
* Must be fluent in Spanish for professional business communication
* Note: This position requires completion of other related tasks as needed by business development.
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