Platform & Coaching Programs Lead
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Remote (with a preference for candidates based in APAC, Europe, or the Middle East to align with core business hours)
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Initial freelance/contract (6–12 months) → potential full-time
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About CoachBase
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CoachBase is a integral digital coaching platform redefining professional development through technology, data, and a curated network of 1,100+ ICF-certified coaches across 65+ countries.
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We partner with leading multinational corporations, primarily across APAC and EMEA, delivering scalable and measurable coaching programs — from emerging talent to senior executives.
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As we enter our next phase of growth, we are looking for a hands-on, commercially driven leader to scale both our platform and business globally.
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Role Overview
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This is a hybrid strategic and execution role at the core of CoachBase.
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You will lead
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- Platform evolution
- Commercial growth
- Client delivery
- Operations and team scaling
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You will play a key role in shaping the company’s trajectory while remaining deeply hands-on across functions.
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Main Responsibilities
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Commercial & Client Development
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- Lead B2B sales and business development (client pitches, demos, proposals)
- Own RFP responses and procurement processes
- Manage senior client relationships (HR / L&D; leaders, sponsors, program teams)
- Translate client needs into tailored solutions and platform enhancements
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Coaching Program Delivery
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- Act as strategic account lead for clients
- Oversee:
- Program launches
- Program performance and reporting
- Feedback loops and continuous improvement
- Executive-level client engagement
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Platform & Product Development
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- Define and prioritize product development needs
- Translate business and client needs into clear functional requirements
- Work closely with tech teams to design, test, and deploy features
- Ensure a client-centric, scalable user experience
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User Support & Operations
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- Ensure high-quality user support across participants and coaches
- Oversee platform activity and operational performance
- Scale and optimize processes through automation, AI, and data-driven workflows
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Finance & Performance Management
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- Oversee:
- Client invoicing and contracts
- Coach payments
- Financial tracking and dashboards
- Monitor KPIs, margins, and overall business performance
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Team Leadership & Coach Network
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- Lead a cross-functional team, primarily based in APAC
- Build and scale the team over time (structure, hiring, development)
- Oversee coach recruitment and onboarding globally
- Ensure consistent quality and experience standards
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Brand & Marketing
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- Oversee digital marketing and brand positioning:
- Content (LinkedIn, thought leadership, blog)
- SEO and inbound strategy
- Increase visibility through:
- Events, webinars, and roundtables
- Strategic partnerships
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Strategy & Growth
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- Shape and evolve CoachBase’s business model, value proposition, and go-to-market strategy
- Align platform development with commercial and client needs
- Identify and drive new growth opportunities (markets, segments, partnerships)
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Ideal Profile
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- 7–10+ years of experience
- Strong experience in project / program management and client facing roles
- Experience contributing to or leading B2B sales and xugodme procurement processes
- Strong experience working with senior stakeholders in multinational environments
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Key strengths:
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- Entrepreneurial mindset (ownership, problem-solving, adaptability)
- Strong commercial mindset (sales, client management)
- Ability to operate in fast-paced, ambiguous environments
- Strong prioritization and multi-tasking capabilities
- Highly hands-on, execution-driven
- Strong critical thinking and ability to challenge constructively
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Requirements:
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- Experience in L&D;, coaching, or talent development
- Strong interest in and affinity with technology / digital tools
- Advanced command of MS Word, PowerPoint, and Excel (must-have)
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Nice to have:
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- Exposure to product / platform environments