Job Title:
Marketing Director – EU RegionLocation:
Spain (Remote, with occasional travel)
About the CompanyOur client is a
global leader in the automotive industry, with operations in over
40 countries
across
Europe, Asia, and the Americas. The company is known for its commitment to innovation, customer experience, and sustainable mobility. To support continued regional growth, they are now seeking an experienced
Marketing Director
to lead and drive marketing strategy across the
European region .
Position SummaryThe
Marketing Director – EU Region
will be responsible for developing and executing a cohesive marketing strategy that strengthens brand positioning, drives growth, and enhances customer engagement across Europe. This leadership role requires a deep understanding of
B2B and B2C automotive marketing, regional market dynamics, and the ability to lead diverse, cross-border marketing teams. The position is
remote, based in
Spain, with some travel as needed.Key ResponsibilitiesLead the development and execution of the
regional marketing strategy
in line with global brand and business objectivesOversee all areas of marketing, including
brand management, digital marketing, product marketing, communications, and
market intelligenceCollaborate closely with regional sales, product, and leadership teams to align marketing initiatives with commercial goalsDrive customer acquisition, retention, and engagement through targeted campaigns and innovative marketing channelsManage the
regional marketing budget, ensuring optimal ROI across campaigns and initiativesAnalyze market trends, customer insights, and competitor activity to inform strategic decision-makingBuild and lead a high-performing, regionally distributed marketing teamCoordinate with global HQ to ensure brand consistency and leverage global assets locallyOversee regional events, PR, and trade show participation to enhance brand visibility
Qualifications10+ years
of marketing experience, including at least
5 years in a leadership role, ideally within the
automotive or industrial sectorsProven success in leading marketing functions across
multiple European marketsStrong expertise in
digital marketing, CRM, branding, and product marketingExperience in both
strategic planning and hands-on executionExcellent communication, leadership, and cross-functional collaboration skillsStrong analytical mindset with the ability to interpret market data and campaign performanceFluent in
English ;
additional European languages such as
Spanish, German, or French
are a plusBachelor’s degree in Marketing, Business, or a related field;
MBA preferred