Location: While this position is posted in a specific location, all of Oyster’s positions are fully remote and you can work from home. Forever. To create the best experience for this employee and to meet the business needs, this role requires you to be based within UTC -6 to UTC +2.
We’re hiring a Lead Lifecycle Marketing Manager to own and scale Oyster’s lifecycle engine across activation, retention, and expansion. This role sits at the intersection of Marketing, Product, Sales and Customer Experience. You will design and run lifecycle programs that help prospects and customers reach value faster, adopt our product and services, and expand their relationship with Oyster over time.
Success in this role means building a measurable, high-impact lifecycle system powered by product signals, behavioral data, and clear messaging. You will operate as a senior individual contributor who sets strategy, ships programs, and drives outcomes tied directly to retention and revenue.
Key Responsibilities
* Own Oyster’s lifecycle strategy across onboarding, activation, retention, and expansion
* Define lifecycle stages, key moments, and success metrics across the customer journey
* Build and execute multi-channel lifecycle programs across:
* Email (HubSpot)
* In-app messaging (Pendo)
* Conversational and sales-assisted experiences (Qualified Chat)
* Partner closely with Web, Sales, and Product Marketing to drive adoption and time-to-first-value
* Design retention programs informed by usage, signals, and customer behavior
* Support expansion motions through contextual lifecycle messaging aligned with Sales and Customer Success
* Lead experimentation across messaging, sequencing, timing, and segmentation
* Measure impact across product usage, retention, expansion, and revenue
* Collaborate with Web, Demand Gen, Product Marketing, GTM Ops, Sales, and CX to align lifecycle programs with GTM priorities
Core Requirements
* 8 years of experience in lifecycle or growth marketing
* Proven ownership of activation, retention, and expansion programs in a SaaS environment
* Strong experience designing customer journeys using behavioral and product signals
* Hands-on experience with lifecycle tooling (email, in-app, and sales-assisted channels)
* Ability to translate data into clear, actionable programs
* Experience operating as a senior IC who sets direction and executes independently
* B2B SaaS experience preferred, not required
* Experience using AI in marketing workflows is a plus, not a requirement
You’ll also need
* A reliable home internet connection (or be able to get one)
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