Platform & Coaching Programs Lead
Remote (with a preference for candidates based in APAC, Europe, or the Middle East to align with core
business hours)
Initial freelance/contract (6–12 months) → potential full-time
About CoachBase
CoachBase is a global digital coaching platform redefining professional development through technology, data, and a curated network of 1,100+ ICF-certified coaches across 65+ countries.
We partner with leading multinational corporations, primarily across APAC and EMEA, delivering scalable and measurable coaching programs — from emerging talent to senior executives.
As we enter our next phase of growth, we are looking for a hands-on, commercially driven leader to scale both our platform and business globally.
Role Overview
This is a hybrid strategic and execution role at the core of CoachBase.
You will lead:
Platform evolution
Commercial growth
Client delivery
Operations and team scaling
You will play a key role in shaping the company’s trajectory while remaining deeply hands-on across functions.
Main Responsibilities
Commercial & Client Development
Lead B2B sales and business development (client pitches, demos, proposals)
Own RFP responses and procurement processes
Manage senior client relationships (HR / L&D leaders, sponsors, program teams)
Translate client needs into tailored solutions and platform enhancements
Coaching Program Delivery
Act as strategic account lead for clients
Oversee:
Program launches
Program performance and reporting
Feedback loops and continuous improvement
Executive-level client engagement
Platform & Product Development
Define and prioritize product development needs
Translate business and client needs into clear functional requirements
Work closely with tech teams to design, test, and deploy features
Ensure a client-centric, scalable user experience
User Support & Operations
Ensure high-quality user support across participants and coaches
Oversee platform activity and operational performance
Scale and optimize processes through automation, AI, and data-driven workflows
Finance & Performance Management
Oversee:
Client invoicing and contracts
Coach payments
Financial tracking and dashboards
Monitor KPIs, margins, and overall business performance
Team Leadership & Coach Network
Lead a cross-functional team, primarily based in APAC
Build and scale the team over time (structure, hiring, development)
Oversee coach recruitment and onboarding globally
Ensure consistent quality and experience standards
Brand & Marketing
Oversee digital marketing and brand positioning:
Content (LinkedIn, thought leadership, blog)
SEO and inbound strategy
Increase visibility through:
Events, webinars, and roundtables
Strategic partnerships
Strategy & Growth
Shape and evolve CoachBase’s business model, value proposition, and go-to-market strategy
Align platform development with commercial and client needs
Identify and drive new growth opportunities (markets, segments, partnerships)
Ideal Profile
7–10+ years of experience
Strong experience in project / program management and client facing roles
Experience contributing to or leading B2B sales and procurement processes
Strong experience working with senior stakeholders in multinational environments
Key strengths:
Entrepreneurial mindset (ownership, problem-solving, adaptability)
Strong commercial mindset (sales, client management)
Ability to operate in fast-paced, ambiguous environments
Strong prioritization and multi-tasking capabilities
Highly hands-on, execution-driven
Strong critical thinking and ability to challenge constructively
Requirements:
Experience in L&D, coaching, or talent development
Strong interest in and affinity with technology / digital tools
Advanced command of MS Word, PowerPoint, and Excel (must-have)
Nice to have:
Exposure to product / platform environments
Experience managing global / remote teams
What We Offer
A high-impact leadership role in a fast-growing global business
Strong autonomy
Flexible remote setup
Competitive compensation + performance-based incentives
Opportunity to transition into a long-term leadership role
How to Apply
Please send your CV to:
hr@coachbase.io