A top international university in Madrid is seeking a Narrative Activation & Performance Lead to join its dynamic brand team within the marketing department. This role supports the development of the institutional narrative ecosystem and translates narrative strategy into clear, coherent, high-performing written communication across priority touchpoints. This role co‑develops narrative systems and leads end‑to‑end execution: deployment, quality control, performance measurement, and continuous optimization. The role requires strong cross‑functional collaboration, multi‑stakeholder management, and team coordination in a fast‑paced, multicultural environment.Key Responsibilities- Support the evolution of the narrative ecosystem, ensuring consistency across various levels of messaging.- Translate narrative and verbal identity frameworks into practical guidance, briefs, trainings and content blueprints.- Lead written content workflows across priority touchpoints, including selected webs, campaign messaging, commercial nurturing, and blog initiatives.- Manage and coordinate a small team of copywriters and external writing partners, ensuring quality, speed, and clarity of output.- Partner closely with audiovisual content generation and social media teams to ensure aligned storytelling across formats and campaigns.- Define and monitor performance KPIs for written content, including SEO impact, LLM discoverability, engagement quality, and conversion contribution.- Run ongoing test‑and‑learn cycles to optimize performance and improve content effectiveness over time.- Facilitate alignment across stakeholders, proactively managing complexity, and making strategic narrative decisions when needed.#J-18808-Ljbffr