Join to apply for the GAES CRM Specialist role at GAES
We are currently seeking dynamic, motivated, and results-driven professionals to join our Marketing team as CRM Specialist at our Spanish headquarters in Barcelona (C. de Pere IV, 160 - 08005).
Main responsibilities:
* Develop and implement strategies for customer engagement, acquisition, and retention aligned with the overall CRM strategy.
* Execute CRM activities, including customer segmentation, campaign briefing, content creation, and optimization of contact channels (Voice Call, SMS, Direct Mail, Email, WhatsApp, etc.) and communication frequency.
* Leverage marketing automation tools and engagement platforms to design, build, and schedule personalized, multichannel campaigns in collaboration with the CRM team and external partners.
* Apply a Test & Learn approach to campaign development, conducting regular A/B and multivariate testing to optimize performance.
* Utilize analytics tools, including Power BI, to perform in-depth post-campaign analysis and generate recurring reports for senior management and other departments.
* Work closely with cross-functional teams to drive the successful go-to-market of CRM initiatives.
* Contribute to marketing investment planning, assess ROI, and simulate economic impact.
* Collaborate with customer support and sales teams to incorporate customer and retail feedback, continuously improving the overall customer experience.
* Define and develop loyalty and partnership opportunities and initiatives through different programs, setting proper objectives, targets, and business cases.
Technical skills:
* Bachelor’s degree in marketing, business, or a related field.
* Proven experience in marketing with a focus on CRM, loyalty, or partnerships.
* Knowledge of marketing mix landscape, functioning and dynamics of key channels (digital and non-digital), core KPIs, processes, and tools.
* Understanding of how to develop marketing strategies based on customer insights and generate business across the customer lifecycle (acquisition, nurturing, loyalty, upsell, winback).
* Strong analytical skills and ability to extract key insights to drive business decisions, with a focus on KPI monitoring.
* Excellent communication skills in Spanish and English.
* Proficiency in Office applications, especially Excel, PowerPoint, and Word.
* Customer understanding and orientation.
* Performance and goal-oriented with a strong accountability for results.
* Ability to adapt to a dynamic, fast-paced retail environment.
* Ability to work collaboratively with cross-functional teams and build strong relationships.
Amplifon is committed to fostering a Winning Culture that guides our employees towards the future, starting with improving our Winning Workplace. We offer a hybrid working policy, allowing employees to work remotely 2 days per week.
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