Manages the overall forecast (units and value) for their portfolio (BU / Division / Brand) within the demand system.
Ensures all data inputs are correctly captured to build a reasonable demand forecast for their portfolio.
Maintains the health of the forecast metrics and works to continually improve through the monthly review process and creating a plan.
Acts as the hub SPOC for all demand related issues / questions on their portfolio.
Ensures all initiatives are reflected correctly in the forecast.
Key Measures
* Forecast Accuracy (MAPE)
* Cuts due to forecasting.
* SPP1 & 3
Key Responsibilities
* Ensure data drivers are flowing to the models correctly to build the forecast. Follows up with relevant owners where there are gaps.
* Run segmentation analysis for the portfolio.
* Monitor Forecasting Performance and review with Data Scientist to improve models for better performance.
* Collaborate on the Initiative Mgt process to build best knowledge into the forecast including Giftsets, Limited Editions and Non-Saleable volumes.
* Monitors incremental volumes request status to ensure being closed timely and flowing to forecast correctly.
* Manage Weekly Demand Control process.
* Attends the weekly BU Hub Connect to review demand changes / performance / new information.
Key Interfaces
* BU Demand SPOCS
* Hub Category Supply Planning
* Data Scientists
* Occasionally BU Commercial Teams to validate promotion or initiative data.
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