We are looking for a Retail Marketing Manager to lead the execution of the Retail Marketing strategy for the Village, driving commercial performance through outstanding brand partnerships and high-quality retail marketing activations. Working closely with local and central teams, this role plays a key part in bringing our Village experience to life and achieving sales and qualitative footfall targets.
About the roleYour primary focus will be:
Executing the Retail Marketing strategy for the Village, ensuring alignment with business objectives and central guidelines
Building and maintaining strong working relationships with brand partners to enhance the positioning of the Village
Reinforcing trust with our brands by delivering five-star marketing services and continuously raising the bar
Developing 360° retail marketing plans that combine in-Village experiences, brand activations and new brand openings to achieve financial goals
Planning and delivering retail marketing commercial activations following the "Product Is King" approach
Managing retail marketing activations end to end, ensuring high-quality execution and conducting after-action reviews
Planning and executing in-Village activations and events with excellence to drive qualitative footfall into the Village and boutiques
Managing the Retail Marketing budget and monitoring the costs of each activation
Preparing insightful reporting on each initiative, including KPIs, return on investment and recommendations for continuous improvement
Analysing brand performance and identifying opportunities to positively impact business results through integrated plans, working closely with Retail, Marketing, Hospitality and other teams
Collaborating with local and central teams to ensure consistency, alignment and best practice sharing
Leading and developing the Retail Marketing team, taking responsibility for performance, engagement and growth
Role requirements
Degree level education in Marketing or similar
Proven experience in Marketing, ideally within the luxury or premium retail sector
Demonstrated success in executing marketing strategies and delivering agreed KPIs
Strong understanding of different audiences and customer behaviours
Excellent interpersonal, communication and stakeholder management skills
Strong presentation skills with the ability to influence and gain buy-in
Excellent project management skills, with the ability to manage multiple initiatives simultaneously
Strong organisational and prioritisation skills in a fast-paced environment
Computer literate and highly proficient in Microsoft Office
Fluent in English and the local Village language;
additional European languages are a plus
The Bicester Collection are the world's leading luxury shopping destinations, and we are committed to creating magical and memorable experiences for our guests. Taking the name of the founding Village, The Bicester Collection distinguishes its Villages across Europe and beyond as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams.
What we do for youThe key to our success is the quality and commitment of our people. In return for your dedication and hard work, you'll receive a competitive salary and benefits package, including generous annual leave, additional leave for special occasions, exclusive discounts across our Villages, an employee referral bonus, private medical and dental cover, and many more benefits.
Come and live your story with usThe key to our success is the quality and commitment of our people. We are diverse in background, age, experience and leadership style, and we believe that an inclusive workforce makes magic happen. We have huge ambition for what we can achieve together – and we want to have fun along the way.
#J-18808-Ljbffr