Sales Manager – Spain
Location:
Madrid na (with national travel) Industry:
Automotive Reporting To:
Country General Manager / Regional Director Europe
Company Overview:
Our client is a fast-growing Asian automotive brand with a global footprint and a strong focus on innovation, quality, and sustainability. Following its successful expansion across several international markets, the company is now entering the Spanish market and is seeking a dynamic Sales Manager to drive commercial operations and market penetration from the ground up in line with the company’s objectives.
Job Purpose:
The Sales Manager will play a pivotal role in launching and growing the brand’s presence in Spain. As the first local sales leader, you will define and implement the national sales strategy, build a high-performing dealer network, and ensure commercial success through effective go-to-market planning and execution.
Key Responsibilities:
Sales Strategy & Execution
- Develop and execute the national sales strategy in line with corporate objectives.
- Forecast sales targets, set KPIs, and monitor performance across regions and dealers.
- Identify growth opportunities and define the commercial roadmap for Spain.
Market Development & Customer Engagement
- Analyze market trends, competitors, and customer behaviors to adapt strategy accordingly.
- Work closely with marketing and aftersales teams to ensure a consistent brand experience.
- Represent the company at industry events, trade shows, and product launches.
Reporting & Collaboration
- Provide regular performance reports to headquarters and regional leadership.
- Collaborate cross-functionally with marketing, logistics, finance, and service departments.
- Act as the voice of the Spanish market within the organization, advocating for local needs.
Candidate Profile:
Professional Experience:
- Minimum 8–10 years of experience in automotive sales, with at least 3 years in a managerial role.
- Prior experience launching or expanding a car brand in a new market is a strong advantage.
- Knowledge of the Spanish dealer network and retail automotive operations is essential.
- Experience with Asian OEMs or electric vehicle (EV) startups is highly valued.
Skills and Competencies:
- Strategic thinker with strong execution and operational management skills.
- Excellent negotiation and relationship-building abilities.
- Entrepreneurial mindset:
proactive, resourceful, and comfortable in fast -moving environments.
- Strong commercial acumen and a hands-on leadership style.
Languages:
- Fluent in Spanish and English (spoken and written).
- Mandarin or another Asian language is a plus but not required.
Mobility:
- Willingness to travel across Spain and occasionally to the European HQ or Asia.
Why Join?
- Be part of a groundbreaking market entry with a company backed by strong R&D, design, and manufacturing excellence.
- Build the Spanish operation from the ground up and shape the future of mobility in Spain.
- Work in a dynamic, international, and growth-focused environment.