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Senior growth manager (marketing)

Málaga
Indefinido
Boho Club Marbella
Responsable marketing
50.000 € al año
Publicada el 26 enero
Descripción

Boho Club is not your average hotel. We're a luxury boutique hospitality concept on Marbella's Golden Mile blending a 5-star hotel, destination restaurants & bars, a holistic wellness centre, and a curated social calendar into one distinct lifestyle universe.

Design matters. We're looking for a Growth Marketing Manager to take the reins of Boho Club's marketing engine and help drive visibility, engagement, and performance across all channels.

You're organised, digitally fluent, brand obsessed (in a good way), curious about AI, and confident juggling multiple channels while keeping everything beautifully on brand.


Digital & Content Direction

* Lead and coordinate social media strategy and content across all Boho Club outlets
* Safeguard and elevate brand consistency across every digital touchpoint
* Collaborate closely with internal teams and external creatives (photo, video, agencies)
* Website, SEO & AI Discovery (GEO)
* Optimise our websites for UX, conversion, SEO, and AI-driven discoverability
* Coordinate updates and improvements on WordPress
* Ensure content structure supports both human users and LLMs
* Coordinate with external agencies running Google Ads, Meta Ads, and more
* Align paid campaigns with brand positioning and commercial objectives
* Track performance and actively contribute to optimisation discussions


CRM & Email Marketing

* Own and grow our CRM ecosystem (HubSpot)
* Maintain clean data, smart segmentation, and meaningful performance tracking


Reporting & Performance

* Define, track, and report on key xcskxlj marketing KPIs
* Work closely with Sales & Marketing to turn data into action

Continuously improve how marketing work gets done: faster, sharper, smarter


Qualifications

* Solid experience in digital marketing
* Social platforms
* Meta (Facebook & Instagram)
* WordPress
* A natural feel for brand, aesthetics, and digital best practices
* Experience in hospitality, lifestyle, or luxury brands
* HubSpot / CRM experience
* SEO & content optimisation know-how
* Practical experience using AI in marketing workflows
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