We are a young and rapidly growing company seeking a motivated and experienced Affiliate Brand Manager to oversee and optimize our affiliate marketing partnerships with various casino brands. The Affiliate Brand Manager will play a pivotal role in managing relationships, maximizing performance, and driving growth through effective spend optimization strategies. The ideal candidate will possess a strong background in affiliate marketing, data analysis, and strategic planning.
Responsibilities
* Build and maintain strong relationships with casino brands, serving as the main point of contact for affiliate partnerships.
* Negotiate and optimize affiliate agreements to maximize ROI and achieve desired results for both parties.
* Collaborate with casino brands to obtain valuable insights and data for performance analysis and optimization.
* Monitor affiliate marketing performance metrics, including clicks, conversions, and revenue, and provide regular reports to stakeholders.
* Analyze data and insights to optimize affiliate marketing campaigns for improved performance and ROI.
* Develop and implement strategies to optimize spend across different brands, channels, and campaigns.
* Work closely with cross-functional teams, including marketing and finance, to align affiliate marketing efforts with overall business objectives.
* Ensure compliance with relevant laws, regulations, and brand guidelines in all affiliate marketing activities.
* Stay informed about industry trends, competitor activities, and regulatory changes affecting the sector.
* Identify new opportunities for affiliate partnerships and develop strategies to expand our affiliate network.
Requirements
* Proven experience in affiliate marketing, preferably in the gambling industry, with a focus on optimization and performance improvement.
* Strong negotiation and relationship management skills.
* Excellent communication skills, both written and verbal.
* Strong analytical skills and proficiency in data analysis tools and techniques.
* Proficiency in using affiliate marketing platforms and tracking tools.
* Ability to work independently and collaboratively in a fast-paced, dynamic environment.
* Creative thinking and problem-solving skills.
* Flexibility to adapt to changing priorities and business needs.
Preferred Qualifications
* Experience working with casino brands or in the iGaming industry.
* Familiarity with SEO, PPC, and other digital marketing channels.
* Previous experience managing affiliate programs or partnership in the iGaming industry.
* Advanced proficiency in Microsoft Excel or other data analysis tools.
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