Powering Innovation That Drives Human Advancement
When visionary companies need to understand how their world-changing ideas will perform, they turn to Ansys simulation. For over 50 years, Ansys software has empowered innovators across industries to push boundaries through the predictive power of simulation. From sustainable transportation to advanced semiconductors, satellite systems, and medical devices, the next leaps in human progress will be powered by Ansys.
Product Marketing Manager - Ansys ModelCenter & System Architecture Modeler
This role involves defining, driving, and developing product marketing strategies and sales enablement content for a multi-product portfolio. The focus is on supporting go-to-market priorities, understanding industry trends, market opportunities, partnerships, and competitive landscape. Responsibilities include managing product messaging, marketing plans, sales materials, and supporting both field and corporate marketing efforts, along with maintaining strategic co-marketing partnerships to achieve growth and revenue goals.
The position requires strong technical knowledge and the ability to communicate effectively across departments such as product, sales, marketing, development, and partnerships to achieve shared objectives.
The manager will deliver value-based messaging for Ansys ModelCenter and System Architecture Modeler products, aligning with the Model-Based Systems Engineering strategy, targeting prospective and existing customers, as well as partners, in collaboration with Product, Sales, and Marketing teams.
Responsibilities include creating marketing plans and lead generation campaigns aimed at the global systems engineering audience, in line with business growth initiatives. The role also involves executing product launches, developing marketing collateral (web content, videos, technical assets, datasheets, blogs), and partnering with corporate marketing to promote products effectively.
The manager will coordinate with the Digital Marketing Center of Excellence to ensure targeted lead generation programs, track leads, measure campaign success, and manage complex, global marketing campaigns. They will evaluate ROI at all customer journey stages.
Qualifications include a BS in Marketing (preferably MBA), Mechanical or Systems Engineering, Computer Science, or related fields, with at least 5 years of experience. Advanced degrees in Marketing or Engineering are preferred, along with expertise in MBSE, SysML, digital models, and simulation. Experience supporting global B2B demand generation campaigns is also required.
Our values foster high team performance and innovation, supported by programs like employee networks and learning communities that benefit our global customer base. We are committed to equal employment opportunity for all qualified applicants.
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