Get AI-powered advice on this job and more exclusive features.
Reports to : Head of Brand, vivo Spain / IMC Leader, vivo Europe
Seniority Level : Marketing Manager
The Opportunity
vivo Spain is seeking a Marketing Manager to drive brand and product marketing initiatives locally. This position is ideal for someone who brings both strategic insight and strong executional skills, and who thrives in a fast-moving, high-growth environment.
You’ll be part of a regional, performance-oriented marketing structure—empowered to adapt strategy to local market needs, shape go-to-market activations, and work cross-functionally to deliver results. Our team culture is collaborative, diverse, and built on trust. We value open discussion, clear ownership, and shared success.
Key Responsibilities
* Lead integrated marketing planning for product launches in Spain, tailoring regional strategies to local insights and market realities.
* Turn marketing objectives into comprehensive 360° activation plans—including creative direction, media, PR, social, retail, and events.
* Partner closely with internal teams (PR, social, content, retail, e-commerce) to ensure cohesion between brand awareness and commercial goals.
* Build and manage monthly and quarterly marketing calendars, track progress, and report campaign performance.
* Oversee flagship product launch events—from vendor and partner coordination to on-the-ground execution.
* Regularly report to the vivo Spain Brand Head and the Regional IMC Leader, with occasional presentations to the vivo Spain General Manager.
Your Background
1. 7+ years in marketing, with hands-on experience in product launches and go-to-market campaigns—ideally in smartphones or consumer tech.
2. In-depth knowledge of the Spanish market and consumer behavior, with a talent for translating product features into locally resonant stories.
3. Strategic thinker who also delivers—equally comfortable with the “why” and the “how.”
4. Skilled in project management and confident driving timelines, alignment, and accountability across teams.
5. Strong collaborator who performs well in dynamic, feedback-driven environments.
6. Fluent in Spanish; capable of working in English across meetings and correspondence.
Why This Role Stands Out
At vivo Spain, you’ll join a small but highly capable brand team in Madrid, where each team member plays a key role and contributes to decision-making. Our team culture is mission-focused and open-minded—we encourage honest debate, then move forward together with clarity and speed. Creativity is welcomed, and accountability is expected.
What truly sets us apart is the team's deep expertise : each core member brings more than five years of industry experience and over three years at vivo. This combination of stability and know-how makes our local team both resilient and highly effective.
If you're looking for a role with real ownership, meaningful impact, and the chance to shape how a global brand comes to life locally—we’d love to connect.
About vivo
vivo is a global technology company focused on creating user-centric products and services, with smart devices at the heart of its innovation. With over 500 million users globally, vivo is committed to bridging people and the digital world through meaningful technology. Guided by the values of Benfen —doing the right thing the right way—our ambition is to build a healthier, longer-lasting global brand.
vivo entered the Spanish market in 2020 and has since introduced three core product lines—Y, V, and X Series—each catering to different consumer needs and featuring imaging innovations co-engineered with ZEISS. Backed by our European regional hub, vivo Spain is now entering a new phase of focused, high-quality growth.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing
Industries
Computers and Electronics Manufacturing
Referrals increase your chances of interviewing at vivo España by 2x
Sign in to set job alerts for “Marketing Manager” roles.
Madrid, Community of Madrid, Spain 2 weeks ago
Madrid, Community of Madrid, Spain 22 hours ago
Marketing Manager Norway & Sweden (Madrid-based)
Madrid, Community of Madrid, Spain 1 week ago
Madrid, Community of Madrid, Spain 2 weeks ago
Snr Brand Manager - FTC, International Originals Marketing
Madrid, Community of Madrid, Spain 2 weeks ago
Madrid, Community of Madrid, Spain 1 month ago
Madrid, Community of Madrid, Spain 3 days ago
Madrid, Community of Madrid, Spain 1 week ago
Madrid, Community of Madrid, Spain 2 days ago
Madrid, Community of Madrid, Spain 3 weeks ago
Madrid, Community of Madrid, Spain 1 week ago
Junior Brand Manager Portugal & Vet Essentials
Madrid, Community of Madrid, Spain 1 week ago
Madrid, Community of Madrid, Spain 1 week ago
Madrid, Community of Madrid, Spain 4 weeks ago
Madrid, Community of Madrid, Spain 4 weeks ago
Madrid, Community of Madrid, Spain 2 weeks ago
Madrid, Community of Madrid, Spain 1 week ago
Madrid, Community of Madrid, Spain 6 days ago
Madrid, Community of Madrid, Spain 3 weeks ago
Madrid, Community of Madrid, Spain 4 weeks ago
Madrid, Community of Madrid, Spain 1 week ago
Madrid, Community of Madrid, Spain 2 years ago
Madrid, Community of Madrid, Spain 2 days ago
Alcobendas, Community of Madrid, Spain 1 month ago
Madrid, Community of Madrid, Spain 2 weeks ago
Madrid, Community of Madrid, Spain 4 months ago
Madrid, Community of Madrid, Spain 2 weeks ago
Madrid, Community of Madrid, Spain 3 weeks ago
Madrid, Community of Madrid, Spain 3 months ago
Alcobendas, Community of Madrid, Spain 5 days ago
Madrid, Community of Madrid, Spain 1 week ago
Marketing Manager Iberia(f / m / d) - Fixed term contract (10 months)
Madrid, Community of Madrid, Spain 2 weeks ago
Madrid, Community of Madrid, Spain 3 weeks ago
Brand Partnerships Manager, CPG (6 months Fixed-Term Contract)
Madrid, Community of Madrid, Spain 2 days ago
Marketing Operations and Communications Lead
Madrid, Community of Madrid, Spain 1 week ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
J-18808-Ljbffr
#J-18808-Ljbffr