This role is a key driver of customer expansion and revenue growth within a global B2B SaaS environment focused on manufacturing and supply chain innovation. You will be responsible for designing and executing customer marketing strategies that increase product adoption, retention, and upsell opportunities across an established customer base. Working in a fully remote, international setup, you will collaborate closely with Sales, Customer Success, Product Marketing, and Revenue Operations teams to turn customer engagement into measurable pipeline impact. The position blends strategic planning with hands‑on campaign execution across digital channels, events, and lifecycle programs. You will also play a central role in shaping global customer initiatives and flagship events that strengthen customer relationships and brand engagement. This is a high‑impact role where marketing directly contributes to revenue performance and long‑term customer value.
Accountabilities
- Own and execute the general customer marketing strategy focused on cross‑sell, upsell, retention, and expansion across the installed base.
- Design and run integrated, multi‑channel campaigns including email, digital, webinars, and events to drive engagement, pipeline generation, and customer growth.
- Partner with Customer Success and Sales teams to identify expansion opportunities and align on account‑level priorities.
- Develop segmentation and targeting strategies based on customer behavior, industry, product usage, and maturity.
- Support and contribute to global customer events and flagship programs, driving participation, registrations, and engagement.
- Track, analyze, and optimize campaign and pipeline performance, ensuring strong conversion and revenue impact.
- Collaborate with RevOps and Marketing Operations to build dashboards, ensure data accuracy, and improve reporting insights.
- Maintain pipeline hygiene and ensure consistent follow‑up, opportunity progression, and SLA adherence across marketing‑generated leads.
- Work with regional and localization teams to adapt messaging and campaigns for different markets.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in B2B enterprise software marketing, ideally with exposure to ERP or supply chain environments.
- Proven experience delivering revenue impact through integrated marketing campaigns across digital, email, webinars, and events.
- Strong background in account‑based marketing strategies and customer lifecycle marketing.
- Excellent analytical skills with the ability to track pipeline performance and optimize conversion across funnel stages.
- Experience working with CRM systems (Salesforce preferred) and marketing automation tools.
- Strong communication, organization, and project management skills with attention to detail.
- Self‑starter with the ability to work independently in a fast‑paced, matrixed, international environment.
- Creative, collaborative, and results‑driven mindset with a strong focus on measurable outcomes.
- Additional language skills (French, German, or others) and international experience are a plus.
Benefits
- Competitive compensation package aligned with senior marketing roles in the SaaS industry.
- Fully remote working model based in Spain with flexibility and autonomy.
- Opportunity to work in a fast‑growing global SaaS environment focused on manufacturing innovation.
- Exposure to international markets, global campaigns, and flagship customer events.
- Strong focus on career development, learning, and cross‑functional collaboration.
- Inclusive and diverse workplace culture that values different perspectives and backgrounds.
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