Senior Specialist, Marketing Planning and Strategy - Digital Markets
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We are seeking a Senior Specialist in Marketing Planning to support the strategic and day-to-day management of our marketing investments across multiple channels, countries, and brands.
What you will do
* Enable budgeting and strategic planning processes within the marketing department, including partnering with leadership and stakeholders to calibrate efforts for our business goals and targets.
* Develop performance read-outs and support building leadership presentations around performance.
* Day-to-day performance management reporting (including maintaining and improving current Excel models) and daily support across channel teams, providing recommendations for incremental spend, reallocation, or reduction.
* Build ad-hoc analysis and actionable insights on performance trends and gainers/drainers of performance.
* Identify optimization opportunities across the full funnel to optimize the efficiency of the program. Includes identifying growth opportunities through category, country & channel expansion.
* Partner with Analytics, Data Science and Finance to build accurate forecasting & bidding models that enable scenario planning and accurate tracking into the marketing P&L.
* Guide learning agendas and testing & experimentation initiatives to align impact from pre-planning to post-result stages and layer into forecasting and performance tracking.
* Work with Analytics to establish key requirements for marketing reporting dashboards.
What you will need
* 3-5 years of relevant experience, with a strong understanding of major performance marketing channels, analytics, and finance.
* Experience with accurately establishing forecasts and influencing decision-makers based on trends.
* Strong Excel modeling skills and competence with business intelligence and analytics tools, including various marketing & advertising platforms, web analytics tools, forecasting tools, and reporting & dashboarding tools.
* Advanced data skills (e.g., SQL, Python) preferred.
* Experience working in a ROAS and LTV:CAC performance marketing framework.
* Experience managing marketing budgets in a marketplace or lead generation business model.
* Excellent communication skills and storytelling ability that is fact-based, insight-rich, comprehensive, and solution-oriented.
Benefits
* Competitive compensation.
* 23 days annual holiday and an additional day off for your birthday.
* Private Medical and Dental Care.
* Life and Disability Insurance.
* Public Transport Subsidy.
* Ticket Restaurant Card.
* Childcare Vouchers.
* IncentiFit - annual reimbursement for health-and-wellness activities.
* Pension Scheme.
* Tuition Reimbursement.
* Employee Stock Purchase Plan.
* Employee Assistance Program.
* Gartner Gives Charity Match.
* Relocation Assistance.
What we are
* Action Oriented – You have what it takes to deliver measurable results fast.
* Intellectually Curious – You love learning and are excited by the potential teaching opportunities.
* Collaborative – You believe in one team, shared mission philosophy.
Applications must be submitted in English. A valid EU visa/passport is required for this position.
Gartner is an Equal Opportunity Employer and offers opportunities to all job seekers, including those with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation.
Job Requisition ID: 106251
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