Overview
We are Semrush, a global tech company developing our own product – a platform for digital marketers. We’re hiring for Head of Performance Media. Responsibilities
Team Management: Lead and mentor a team of programmatic and paid media specialists, fostering a collaborative environment focused on continuous learning and performance improvement Strategic Decision-Making: Develop and execute comprehensive programmatic strategies aligned with the company’s business goals, ensuring optimal allocation of budgets across channels with attribution modeling recommendations Efficiencies: Implement processes and best practices to maximize efficiency in campaign setup, execution, and reporting, reducing waste and improving ROAS Data Analysis and Insights: Analyze campaign performance data to extract actionable insights, providing recommendations for optimization and reporting to stakeholders Optimization: Continuously optimize campaigns to improve key metrics such as CTR, CAC, and ROAS, leveraging A/B testing, audience segmentation, and other advanced techniques Innovation: Stay up-to-date with the latest trends, tools, and technologies in programmatic advertising, driving innovation within the team and exploring new opportunities for growth Who we are looking for
Minimum of 5 years of experience in paid media, with at least 2 years in a leadership or managerial role Proficiency in programmatic and paid media platforms such as DV360, GDN, YouTube Ads, and other relevant tools Strong understanding of data analytics and reporting tools, with the ability to interpret complex datasets and derive actionable insights Expertise in A/B testing, audience segmentation, incrementality tests and other optimization techniques Familiarity with ad tracking and attribution Strategic Thinking : Capable of making informed, strategic analyses that align with business objectives and drive long-term success Communication : Excellent verbal and written communication skills, with the ability to convey complex concepts to both technical and non-technical audiences Problem-Solving : Strong problem-solving skills with a proactive approach to identifying and addressing challenges Collaboration : Ability to work cross-functionally with other departments, including marketing, sales, and product teams, to achieve business objectives Not required, but a plus
Experience in a SaaS environment is highly preferred Certifications in relevant platforms (e.g. Google Ads, DV360) are a plus You share our common values: Trust, Ownership, and enthusiasm for Constant Change We will try to create all the right conditions for you to work and rest comfortably
Flexible working hours Unlimited PTO Flexi Benefit for your hobby Employee Support Program Loss of family member financial aid Employee Resource Groups Meals, snacks, and drinks at the office Corporate events Teambuilding Training, courses, conferences A little more about our company
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. We\'ve been developing our product for 17 years and have been awarded G2\'s Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker. 10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,700 people around the world are working on its development. The Semrush team is constantly growing. Our Diversity, Equity, and Inclusion commitments
Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace. We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. Our new colleague, we are waiting for you!
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