Build automations in Automation Studio, including SQL-based segmentation, scheduled automations, and data hygiene processes.Develop modular, compliant email and content blocks, leveraging AMPscript, SSJS, and data extensions best practices.Own the final audit and quality validation of campaigns executed by team members, ensuring adherence to defined processes, compliance standards, technical accuracy, and client requirements before deployment.Data & Integration LeadershipDesign and maintain data models, data extensions, relational mappings, and business rules aligned with CRM, website, and analytics inputs.o Veeva CRM (triggers, segmentation, report extraction)o WordPress VIP for personalization, tagging, and behavioral capture feeding MCPo Enterprise Data Lakes, CDPs, or analytics environments~· Ensure data dictionary, taxonomy alignment, and governance across all activation channels.
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Marketing Cloud Personalization (MCP)Implement MCP tagging, site wide java scripting, custom scripting (if any) rule sets, decisioning logic, personalization recipes, and identity resolution approaches.Partner with web and analytics teams to ensure MCP instrumentation is clean, compliant, and aligned to journey logic.Optimize hybrid (rule-based + algorithmic) MCP experiences based on campaign goals.Work closely with omnichannel strategists, CRM leads, web/CMS teams, and localization leads.Provide documentation, technical playbooks, and training for marketing, operations, and downstream teams.Advanced mastery of Journey Builder, Automation Studio, SQL, AMPscript, SSJS, and SFMC data modeling.~ WordPress VIP).~ Strong familiarity with Veeva CRM data structures and how CRM segments feed omnichannel journeys.~ Comfortable working cross-platform (CRM → SFMC → Web) in complex enterprise ecosystems. xpzdshu ~ Language proficiency required in Spanish (for Spain market)
All employment decisions at our client are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.