About the job brThis is a contract role on the Bookmap marketing team for a paid media specialist with experience managing evergreen paid media campaigns. brThe role will report directly to the Marketing director. The ideal candidate will bring strategic thinking, creative and technical skills from their previous roles. A typical day will be focused on managing performance campaigns for direct paid conversions, upsells, cross-sells and winback campaigns. They will build personalized communications, leveraging data and user research to improve paid media performance. This role encompasses a diverse range of paid media channels including search, paid social media, programmatic, advertorial, display, video, etc. The role will focus primarily on campaign execution and reporting. Core Responsibilities1. Campaign Execution ManagementbrWith guidance from the Marketing director, this person will own daily operational management of paid channels including: Meta Ads (Facebook Instagram), Google Ads (Search, Display, You Tube) and Programmatic ( Taboola, Adroll, Criteo ) brLaunch, duplicate, pause, and optimize campaigns based on predefined goals brManage budgets and bids to ensure spend aligns with CPA and pacing targets brMonitor delivery issues (learning limited, underdelivery, audience saturation) 2. Testing Execution Creative RotationbrTest and learn based on an established roadmap brUpload new creative concepts and variants brSet up A/B tests (audiences, creatives, formats, hooks) brRotate out fatigued ads brEnsure naming conventions and structure are consistent 3. QA OwnershipbrQA all links, landing pages, and tracking before campaigns go live brCatch and flag anomalies (broken events, zero conversions, abnormal CVR drops) 4. Reporting Performance brMaintain a reliable and transparent reporting system brCreate your own customized dashboards brProvide daily updates on spend, pacing, key anomalies and weekly reports on performance, test results, notable changes Qualificationsbr+2 years hands-on paid media experience brStrong Excel / Google Sheets skills brExpertise in flagging risks, blockers, or inconsistencies brExperience with analytics and reporting platforms: GA4, Looker Studio, native platforms reporting system brExperience managing accounts with frequent testing cycles and multiple active campaigns What we offer br100% remote work brPaid annual sick leave brCompensation of new equipment and software brSponsorship of training brA great international team and friendly environment